Introducing MORE TIGET's Membership Feature for Sports Ticketing Services

Introduction of the New Membership Feature

MORE TIGET, a specialized electronic ticket sales service for sports events, operated by Grabss Inc., has recently announced the launch of a new feature called the 'Membership Feature' which enables the sale and issuance of electronic membership cards. This development is a significant step forward in utilizing data for enhancing fan relationships and streamlining ticket sales operations.

Background and Challenges

In the realm of sports club management, the ability to leverage data for deepening fan engagement has become increasingly vital. However, many clubs still manage their ticket sales and fan club membership separately through different systems, making it challenging to consolidate and utilize fan data effectively. Furthermore, the traditional card-based membership systems have posed problems related to loss risks and management complexities, necessitating an improvement in convenience for both fans and clubs.

About the 'Membership Feature'

The 'Membership Feature' now allows electronic membership cards to be issued and managed within the MORE TIGET platform. By enabling the simultaneous management of electronic tickets and membership cards, clubs can gain comprehensive insights into fan purchasing behavior and membership demographics. Some of the main advantages of this feature include:

1. Centralized Fan Data Management: By integrating ticket purchase data with fan club membership data, clubs can gain a holistic view of fan behaviors and preferences.
2. Loyalty Analysis: The feature allows for data visualization of attendance frequency at games based on membership grades, enabling clubs to identify and analyze the behavior of highly loyal fans.
3. Strengthening Fan Engagement: Clubs can design and implement targeted fan engagement strategies based on data analytics, thereby enhancing the operation of fan clubs.
4. Increased Convenience: The transition to digital means that fans can easily present their membership cards via their smartphones, reducing the risks of loss and the hassle of management.

Collaboration with Nara Club

Additionally, MORE TIGET provides season ticket features, which have now been adopted by Nara Club. The club has transitioned from traditional card-based membership to purely digital membership cards, enabling comprehensive management of both ticket purchase data and fan club membership data on the MORE TIGET platform. This new approach allows clubs to continuously record and utilize core fan behavior data, paving the way for a more engaged fan base. In conjunction with this new feature, MORE TIGET has also entered into a sponsorship agreement with Nara Club to further enhance fan experiences and support the club's growth.

Future Outlook

Looking ahead, Grabss aims to evolve the electronic ticketing and membership features further and promote the integrated use of fan data in the sports and entertainment sectors. This collaboration with Nara Club emphasizes the commitment to enhancing the fan experience through innovative solutions.

About Nara Club

Nara Club is a professional soccer club that belongs to the J-League and serves as the first team in Nara Prefecture. Their home is centered around Nara City and Ikoma District, and they have entered the J-League in 2023 with the motto, 'Creating the Future of Nara Together through Soccer'. The club aims to foster the sports culture in collaboration with local citizens and has a diverse range of activities, including an academy and a team for individuals with intellectual disabilities, striving towards promotion to J2.

Official website: Nara Club

About MORE TIGET

MORE TIGET is a ticket sales service specifically designed for sports events, equipped with essential functions for game and event management. It accommodates various types of tickets, including reserved seats, season passes, and exclusive fan club tickets, applicable to a wide range of sports. The platform simplifies the acquisition and visualization of visitor data and surveys, aiding in the enhancement of new fan acquisition and promotional strategies. Additionally, dedicated staff provide continuous support from ticket sales to data utilization, facilitating digital transformation and success for sports teams.

Official website: MORE TIGET