Blokees Joins Forces with Ultraman for a Stellar Exhibition
On July 2, 2025, a highly anticipated event took place in Shanghai, marking the media preview day for the
Journey of Light: A Glimpse into Ultraman's 60th Anniversary exhibition. Set to officially open its doors to the public on July 5th, this exhibition stands as a significant celebration of the iconic Ultraman franchise, which has captivated audiences for decades.
In an exhilarating announcement,
Blokees, the renowned Chinese Assembly Character Toys brand, confirmed its role as the exclusive strategic partner for this thematic exhibition. With a legacy of excellence in creativity and innovation, Blokees is set to unveil a series of new Ultraman model kits, promising fresh excitement to fans and collectors alike. In addition, visitors can expect to see nearly 100 Ultraman-themed creations from
BFC, reflecting Blokees' strong collaboration and dedication to the Ultraman intellectual property (IP).
A Long-Standing Partnership
The collaboration between Blokees and the Ultraman series began in 2021 when Blokees established a partnership with
New Creation, the exclusive licensing agent for the brand in mainland China. This partnership allowed Blokees to venture into the appealing category of model kits. In 2022, they launched their inaugural Ultraman classic model kits, which have since garnered immense popularity in the community of Ultraman enthusiasts.
Over the past four years, Blokees has successfully integrated the Ultraman IP into three major product series:
HERO10,
Legend, and
preCOOL. As a result, the brand has released more than 10 significant editions and over 80 Ultraman model kits, representing an impressive collection of more than 140 distinct Ultraman characters. This extensive range appeals to fans of all ages and has solidified Blokees' position in the hearts of collectors worldwide.
Innovative Creations and Community Highlights
The exhibition's dedicated display area features nearly 100 original Ultraman-themed BFC works created by talented artists from the BFC community. Notably, Blokees is the first Chinese brand to showcase original user creations at such a grand event celebrating Ultraman's 60th Anniversary. This move not only emphasizes Blokees' commitment to fostering creativity but also enriches the exhibition experience for attendees.
One of the highlights at the exhibition is the
Ultraman-themed BFC Creation Competitions, where participants can immerse themselves in the imaginative world of building and assembly. Such initiatives allow fans to engage deeply with the brand, experiencing firsthand the fun of creating their own unique works of art.
Blokees has always prioritized BFC creation culture, exemplified by its annual
BFC Creative Competition. This event invites participants to assemble original works using Blokees Model Kits, with winning entries having the chance to be displayed at international exhibitions alongside Blokees creations. As a result, the BFC community has emerged as an essential platform, connecting global players and driving the brand's creative ecosystem forward.
Looking Ahead
With powerful research and development capabilities coupled with a diverse product lineup, Blokees is implementing an ambitious strategy characterized by
universally appealing items,
stepwise pricing, and
global promotion. The company's commitment to connecting enthusiasts and creators worldwide through innovative products and community-driven culture remains strong. As
Blokees takes on this exciting role at the Ultraman exhibition, fans can anticipate a delightful fusion of creativity, nostalgia, and fun.
In conclusion, the
Journey of Light exhibition promises to be a remarkable celebration not only for the Ultraman franchise but also for the creativity and innovation that brands like Blokees bring to the table. As the exhibition opens to the public, fans are encouraged to explore the vast array of model kits, creations, and experiences dedicated to celebrating Ultraman's legacy.