#Japan #Tokyo #Oyobee #Madoguchi #PR Department

Madoguchi Inc. Establishes New Public Relations Department

Madoguchi Inc., headquartered in the Minato district of Tokyo and led by CEO Naokazu Yasuoka, has officially announced the formation of a new public relations department set to launch in May 2025. This initiative aims to strengthen the company’s communication strategies as it continues to expand its business operations.

Since its inception, Madoguchi has embraced the mission of transforming ‘blind spots into value’ through its web media and app businesses, primarily focusing on enhancing everyday living solutions. Over the years, it has successfully developed a platform capable of facilitating tens of thousands of monthly matches between users and service providers, reflecting the company's growth and contribution across communities.

Objectives Behind the New PR Department

The establishment of the public relations department is based on three main pillars, aiming to embody an ethos of ‘proactive public relations’ and effectively transmit enthusiasm both internally and externally. These pillars include:

1. Articulating and Embedding Culture and Values: Ensuring that the essence of Madoguchi’s corporate culture is communicated and shared among employees.
2. Communicating Societal Relevance: Actively conveying the company’s significance to the community and society at large, emphasizing its commitment to making a meaningful impact.
3. Creating Brand Resonance: Engaging employees, users, and vendors in brand storytelling, thereby fostering a sense of connection and excitement around the Madoguchi brand.

The PR team's goal extends beyond traditional roles of information transparency and branding; it aspires to manifest the distinctiveness of Madoguchi and ignite passion and resonance with stakeholders.

Comprehensive Utilization of Social Media

As a foundational step towards reinforcing its communication strategy, Madoguchi will officially enhance its presence across major social media platforms, focusing on engaging content. The initiatives include:

• - YouTube: Madoguchi Channel showcases the authentic voices of employees and behind-the-scenes insights into new business developments, making the company’s ‘heat’ visible through video content.

• - TikTok: Madoguchi on TikTok shares light-hearted and engaging content including app experiences and industry trivia that resonate with younger audiences.

• - Instagram: Follow Madoguchi on Instagram for visual storytelling that dives into the company’s recruitment, culture, and brand development processes.

Through these channels, Madoguchi aims not only to reveal its actions but also to deeply convey its mission and aspirations for the future.

Looking Forward

Madoguchi Inc. is determined to go beyond merely disseminating information. It strives to engage hearts and minds through communication that inspires and connects with its audience. As the public relations endeavors unfold, all eyes will be on how they further transform the corporate narrative.

About the Company

Madoguchi Inc. specializes in the operation of a matching site focused on areas such as junk removal and estate organization, catering to daily living needs. Since its establishment in 2016, the company has prioritized effective service connections among users and providers. More information can be found at Madoguchi’s Official Website.

In a recent recognition, Madoguchi was selected for the 2025 edition of the Best Venture 100, a curated list of promising startups that are expected to make significant societal impacts.

Discover more about this innovative venture and its journey as it pioneers a new wave of communication and service-oriented solutions.