Nikken Rental Company Proudly Sponsors 2025 SENDAI Light Pageant

Nikken Rental Company Supports the 2025 SENDAI Light Pageant

From December 5 to 28, 2025, Nikken Rental Company, located in Minato-ku, Tokyo, will be a proud sponsor of the annual "2025 SENDAI Light Pageant." This year marks the 40th anniversary of this beautiful winter event, held in the city known as the "City of Trees."

The SENDAI Light Pageant transforms Jozenji Street with approximately 480,000 LED lights illuminating 127 zelkova trees. This year’s theme is "40th Anniversary: Re," celebrating its four-decade-long tradition of festive brilliance. In addition to the light display, visitors can enjoy the "SENDAI Christmas Market 2025" at Nishiki Park and outdoor ice skating at Kotodai Park, creating a lively atmosphere throughout the venue.

One of the highlights of the festival is the "Starlight Wink," where all the lights extinguish for about one minute before being turned back on simultaneously, creating a magical moment that attendees won't want to miss.

Furthermore, many of our products will be showcased during the event, playing a crucial role in powering these fantastic attractions. We invite everyone to come and experience the splendor of the SENDAI Light Pageant and observe our products contributing to this celebration.

Nikken Rental is committed to being a part of local community development through our sponsorship activities and aims to foster growth and joy in the region. With half a million sparkling lights adorning the Christmas market entrance and a dazzling Christmas tree at the center, this year's event promises to be an unforgettable experience. We look forward to celebrating the festive season with everyone at the SENDAI Light Pageant and the Christmas Market!

Event Details

- Event Name: 2025 SENDAI Light Pageant, SENDAI Christmas Market
- Dates: 2025, December 5th (Friday) - 28th (Sunday) for the Light Pageant; December 5th (Friday) - 25th (Thursday) for the Christmas Market.
- Location: Jozenji Street (Eastern side: In front of Sendai Mitsukoshi to Western side: Front of Jozenji Garden Hills Gaihinkan) for the Light Pageant; Nishiki Park, Aoba-ku, Sendai City for the Christmas Market.