#Japan #Tokyo #Suntory Beer #Kento Yamazaki #Hidetoshi Nishijima

Suntory's New TV Commercial: "Nabe-bugyo" Edition

Suntory has announced the launch of a brand-new TV commercial for its Suntory draft beer, featuring popular actors Kento Yamazaki, Mone Kamishiraishi, Kenji Sakaguchi, and Hidetoshi Nishijima. Titled "Nabe-bugyo" (Master of the Grill), this lighthearted advertisement will begin airing nationwide from April 21.

The setting for the commercial is a neighborhood barbecue, where the audience is set for a comedic showdown. As Yamazaki, Kamishiraishi, and Sakaguchi reach for perfectly grilled meats, Nishijima intervenes with energetic directives. His role as the overzealous "Nabe-bugyo" steals the show, playfully dictating not just when to eat the meat, but also the precise moments to sip their ice-cold Suntory draft beer.

A Toast to Life

The new commercial conveys a meaningful message pertinent to today's times. Suntory draft beer aims to offer individuals a refreshing drink to unwind after a long day and encourages them to embrace life positively. The 2025 campaign focuses on the charm of draft beer, showcasing its balance of robust flavor and drinkability, presented under the catchy slogan, "Do you love draft beer?"

Humor and Chemistry Shine

In the commercial, viewers will be treated to the perfectly timed antics of the four actors. Nishijima demands attention with commands like, "Not yet!" as he playfully critiques the timing of when the others can enjoy their food. This back-and-forth creates a delightful comedic rhythm, weaving together their expressions of joy when the beer is finally served. As they sip their drinks, audiences will feel their enthusiasm for the flavorful moment.

This engaging narrative offers many laugh-out-loud moments, such as when Nishijima exuberantly declares, "It’s delicious!" and the others respond in harmony, showcasing the camaraderie developed during filming. This chemistry culminates in a joyous finale, highlighting their satisfaction with the beer and each other’s company.

Behind-the-Scenes Memories

Quick Reflexes and Laughter

The shoot featured numerous amusing moments. One highlight was when Yamazaki displayed astonishingly quick reflexes, responding immediately to Nishijima's prompts. Observing him snatch pieces of meat and swiftly bite into them evoked laughter from the entire crew. Nishijima himself remarked that it was reminiscent of watching a fast-forward playback. Even Yamazaki found it amusing, exclaiming, "Wow!"

A Delicious Moment Captured

Yamazaki is known for his elaborate drinking scenes in the Suntory commercials, and this one was no different. It's clear he savors the taste of the beer, often basking in its aftertaste when the camera stops rolling. His genuine reactions and playful camaraderie with the staff set a cheerful tone on set, attracting laughter from everyone.

Character Dynamics

The dynamics between the cast also added to the fun. Kamishiraishi playfully acknowledged that although Nishijima dictates the scene, his character does not partake in the beer. This sparked humorous banter about Nishijima's character and the essence of playful parenting, creating a lively atmosphere during filming.

Furthermore, Sakaguchi's reactions during comedic exchanges often led to unexpected laughter, reminding everyone of the joy in spontaneous moments shared on set. His enthusiasm for dining post-shoot added excitement, as he spoke about indulging in a feast after wrapping up the scene.

As the commercial comes to a close, a narrated sentiment echoes—“The more you live, the tastier draft beer becomes!” Viewers will witness the four enjoying a hearty cheers together before the screen fades to black, leaving fans eager to join in the fun.

Conclusion

In summary, the latest Suntory TV commercial featuring Kento Yamazaki, Mone Kamishiraishi, Kenji Sakaguchi, and Hidetoshi Nishijima promises to be entertaining, filled with humor, and celebrate the joys of life through the lens of fellowship and great beer. As airings start on April 21, audiences will surely look forward to a captivating and comedic experience.

Don’t miss the chance to check out the commercial, available in both 15-second and 30-second formats!

Watch here for a taste of the fun: 15 seconds | 30 seconds

For more details on Suntory draft beer, visit the official Suntory website: Suntory Draft Beer