#Japan #Tokyo #ECX Group #SHIBUYA CITY FC #TEAM CITY

SHIBUYA CITY FC and ECX Group Partnership

On a recent occasion, SHIBUYA CITY FC, operated by PLAYNEW Co., Ltd., has finalized a TEAM CITY Platinum partnership with ECX Group. This collaboration signifies a strong commitment to promoting local e-commerce businesses through football and community activities.

SHIBUYA CITY FC, based in Tokyo’s Shibuya ward, aims to reach the J-League, driven by its ideals represented by "PLAYNEW & SCRAMBLE." This mantra captures the essence of Shibuya's diversity, empowering the club to engage in innovative initiatives both on and off the pitch. The club, under the leadership of Director Tatsuya Mashima, who has previously held three major domestic titles, aspires for promotion to the Kanto League Division 1 in the 2025 season.

The partnership with ECX Group will strengthen the bond between football and local e-commerce, enriching both local sporting culture and business landscapes. ECX Group has a visionary goal to unveil limitless possibilities in Japanese commerce, especially through supportive measures for e-commerce operators across the nation.

About ECX Group

Chairman Hiroyuki Tanaka leads ECX Group, whose headquarters is located on the eight floors of the Resona Shinbashi Building in Minato, Tokyo. The company is particularly known for its management support services directed towards its subsidiary firms like Greenwich Co., Ltd. and Japan EC Services Co., Ltd. The subsidiary, Japan EC Services, initiated the "EC Masters Club" in Shibuya, providing a membership-based support service utilized by e-commerce stores across all 47 prefectures in Japan.

In November 2023, ECX Group is scheduled to merge with Greenwich Co., Ltd. This merger will enhance their support to over 5,000 businesses nationwide. Additionally, there are plans to relocate the group’s headquarters to Shibuya next year, further cementing the area’s reputation as a hub for innovative commerce and community initiatives.

Future Endeavors

SHIBUYA CITY FC is recognized not just for its aspirations to climb the J-League ranks, but also for its impactful community involvement. The club has been active in organizing urban football festivals like "FOOTBALL JAM," taking over venues around Shibuya Station, and spearheading collaborative community innovation projects such as "30 People to Connect Shibuya." These ventures demonstrate the club's dedication to enhancing regional collaboration between private and public sectors.

By establishing a new sponsorship deal, ECX Group and SHIBUYA CITY FC aspire to grow together and better support e-commerce shops that may be struggling in the current economy. This partnership opens countless pathways for creative endeavors, both within the sport of football and regional development, ensuring that Shibuya continues to thrive on the cutting edge of culture and commerce.

For inquiries regarding partnerships or sponsorship opportunities with SHIBUYA CITY FC, please contact Saka, or download relevant documentation for further information.