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OoMee Beverage from Aqua Theon Recognized as Best New Drink Concept

In a significant achievement for the rapidly evolving beverage industry, OoMee, the pioneering marine plant beverage from Aqua Theon, has been honored with the Best New Drink Concept title at the 2025 Beverage Digest Awards. This prestigious accolade highlights OoMee's innovative formulation, which incorporates Seabiotics™, a proprietary blend of marine-derived ingredients including agar-agar. This unique composition positions OoMee as a groundbreaking product, representing a new direction in the beverage sector.

Competing against well-known brands such as Spindrift, Tractor Beverage Company, and Pura Soda, OoMee stood out for its commitment to redefining what consumers can expect from functional beverages. Established in 2018, the Beverage Digest Awards recognize innovative products that resonate with consumers and categorize them effectively. This year, judges evaluated hundreds of submissions, with a focus on innovation, product uniqueness, and potential market impact. OoMee, with its marine nutrition foundation, perfectly matched these criteria by refreshing what a functional drink could be.

As the functional drink market is projected to soar to a staggering $339 billion by 2026, OoMee is setting itself apart from conventional drinks that lean heavily on carbonation, caffeine, and probiotics. With seaweed gaining popularity as a wellness powerhouse in Western diets, OoMee takes the lead in successfully introducing this ancient superfood to a modern audience. The Seabiotics™ blend not only provides gut health benefits but also offers a light, refreshing beverage experience that aids digestion and promotes a sense of fullness.

On the heels of its award win, OoMee is excited to unveil a new product: a ready-to-drink, canned fruity Matcha that includes agar-agar, fresh fruit, and organic green tea. This addition will expand OoMee's offerings and bring the wellness advantages of seaweed into a beverage that appeals to today’s matcha enthusiasts.

Alissa Miky, the Founder and CEO of OoMee, shared her enthusiasm about the recognition: "It’s incredibly validating to have OoMee acknowledged alongside esteemed names in the beverage industry. In a market that often feels saturated, we’re developing something entirely novel. By placing marine nutrition and Seabiotics™ at the forefront, we’re transforming the sector and merging traditional Japanese health wisdom into contemporary consumer habits. This award proves we are indeed making waves with a truly innovative and exciting product.”

Why OoMee Stands Out as the Best New Drink Concept for 2026

1. Supports Healthy Habits: The agar-agar ingredient helps maintain satiety, keeping consumers feeling full for longer periods.
2. Gut-Friendly: OoMee is non-carbonated, avoiding the discomfort often associated with fizzy drinks.
3. Clean and Light: A mere 20 calories with no added sugars and less than ten simple ingredients.
4. Healthy Substitute: Offers a quality, shelf-stable alternative to sugary beverages filled with additives.
5. Allergen-Free: Vegan, gluten-free, dairy-free, alcohol-free, and non-GMO, making it accessible to a wide range of dietary needs.
6. Refreshing Flavors: The drink features fruit-forward, botanical flavors such as Strawberry Hibiscus, Blueberry Elderflower, and Peach Lemon.

Since its launch in spring 2025 under Aqua Theon Inc., which also oversees the viral seaweed candy brand Misaky.Tokyo, OoMee has made impressive strides, boasting distribution in over 700 retail outlets including Sprouts, Raley's, and Bristol Farms, as well as availability on Amazon. In just six months, the brand has sold over 100,000 units, reflecting its growing popularity and successful direct-to-consumer sales strategy.

In a climate where nutritional beverages often contribute to the status quo of sugary, fizzy options, OoMee is pioneering a movement towards drinks that support gut health and provide sustainable energy through ocean-derived ingredients. This unique and mindful approach not only aligns with modern health trends but also implies reduced environmental impact, educating consumers about the potential benefits of marine farming.

To learn more about OoMee and its innovative offerings, visit oomee.life.