#Japan #Tokyo #SILK THE RICH #THE RICH #Lifunext

THE RICH Acquires Lifunext: A New Era for Silk Branding

In an exciting development for the silk product market, THE RICH, renowned for its high-quality silk offerings under the brand SILK THE RICH, has announced the complete acquisition of Lifunext, effective from January 27, 2026. This strategic move is set to create synergies that will propel both companies into a new phase of growth while firmly establishing a robust operational framework for their future endeavors.

Strategic Rationale Behind the Acquisition

Founded with the vision of creating moments that inspire joy, THE RICH has positioned itself as a leader in the silk industry. The brand emphasizes the unique qualities of Japanese silk, combining tradition with modernity to produce exceptional products. On the other hand, Lifunext, based in the same bustling Tokyo neighborhood of Shibuya, specializes in digital marketing strategies, providing invaluable support in areas such as marketing strategy formulation, advertising operations, and creative production.

The partnership between THE RICH and Lifunext has flourished over time, building a foundation for joint success. By fully integrating Lifunext into THE RICH, the companies aim to streamline decision-making processes and enhance operational efficiency. The focus will now also include broader distribution strategies encompassing Direct-to-Consumer (D2C), subscription services, retail expansion, and global outreach, allowing for comprehensive growth on multiple fronts.

Appointment of Tamura Kazumasa as Director

With this acquisition, Kazumasa Tamura, previously the Chief Marketing Officer (CMO) of THE RICH, will step up as a Director. Tamura has been a vital part of the company's growth journey, leading initiatives in digital marketing, growth strategies, and organizational development. His promotion underscores the company's commitment to fostering strong governance and enhancing its strategic vision for long-term value creation.

Tamura expressed his enthusiasm by stating, "Since joining THE RICH as CMO, I have been dedicated to the growth of our brand and business. I am honored to take on this responsibility in a more profound way through this integration. By leveraging the strengths of both companies, I aim to advance our growth strategies while strengthening our organizational foundation to elevate THE RICH's long-term corporate value."

Comments from the Leadership

Yuta Miura, CEO and Founder of THE RICH, commented on the acquisition, “The decision to integrate with Lifunext signifies our commitment to enhancing the brand's growth trajectory. With Tamura stepping into the Director role, we further reinforce our decision-making and operational capacities. By uniting our strengths, we aim to accelerate the growth of `SILK THE RICH`, ensuring it remains a brand that our customers truly value.”

Overview of the Companies

• - Lifunext: Based in Shibuya, Tokyo, Lifunext is known for its innovative digital marketing solutions.

- CEO: Kazumasa Tamura
- Website: lifunext.com

• - THE RICH: Also headquartered in Shibuya, THE RICH specializes in silk products, emphasizing quality and brand excellence.

- CEO: Yuta Miura
- Website: silktherich.com

Conclusion

The strategic acquisition of Lifunext by THE RICH marks a significant turning point for both companies, poised to innovate and lead the silk market further. The synergy of their combined expertise promises exciting developments for consumers looking for exquisite silk products tailored to modern tastes.

For updates and more about the brand's exciting journey, follow SILK THE RICH on their official social media platforms on Instagram, Twitter, and TikTok.