#USA #Las Vegas #Lowe's #NHCA #ProWood

ProWood Showcases Products and Expertise at AVANCE Global 2026

ProWood®, a leading distributor of building products and premium pressure-treated lumber, is gearing up to participate in the highly anticipated AVANCE Global 2026 event in Las Vegas, scheduled for September 14-16. The company will collaborate with Lowe's to engage in two insightful panel discussions, bringing a wealth of products, including its decking, framing, and outdoor living solutions, to Booth 413 in the National Hispanic Construction Alliance (NHCA) Construction Village. With over 7,000 industry leaders, entrepreneurs, investors, cultural innovators, and athletes expected at this event, ProWood is eager to engage with the Hispanic contractors and builders who are pivotal in shaping the future of the construction industry.

Leveraging this opportunity, ProWood will participate in discussions that address critical industry topics. The first panel, titled "Nuestras Manos: Building the Workforce That Builds America," will explore the importance of strengthening talent pipelines and offering training for skilled trades workers, particularly within the Hispanic community. The second panel, "The Construction Supply Chain: Connecting Contractors to Materials, Pricing Scale," will focus on how contractors can effectively navigate the supply chain in collaboration with ProWood, Lowe's, and group purchasing organizations, ultimately aiming to unlock better pricing strategies for building materials.

Darren Bennett, ProWood's Vice President of Sales and Marketing, expressed the significance of AVANCE, stating, "This event provides us the chance to connect directly with Hispanic contractors who play a significant role in the building sector. We look forward to showcasing our innovative products, strengthening connections within the industry, and supporting NHCA's initiatives that create fresh opportunities for Hispanic professionals in construction."

Among the ProWood products on display will be the ProWood TrueFrame™ Joist, an enhanced solution for deck framing. Crafted from #1 grade Southern Yellow Pine and processed with a proprietary next-generation stabilizer additive, this product meets stringent UC4A ground contact standards and comes with ProWood's Limited Lifetime Warranty. Also featured are Deckorators® composite decking options, including highly resilient Surestone® technology boards that resist moisture absorption, warping, and staining while delivering unmatched strength-to-weight ratios among composite deck boards.

ProWood will also showcase EDGE trim and siding, introducing the Arris™ exterior trim, which utilizes Surestone technology to minimize thermal expansion and contraction, ensuring that mitered joints remain tight throughout seasonal temperature changes.

This participation not only underscores ProWood's commitment to the Hispanic construction community but also builds on its partnership with NHCA, which was initiated earlier in 2026 to support career pathways for Hispanic builders and trade workers. In addition to AVANCE, ProWood plans to extend its outreach efforts during the Latino Builders Show on September 24 at the Baltimore Convention Center, where attendees can explore the ProWood Level Slide Challenge, highlighting the precision achievable with the TrueFrame Joist.

About ProWood

As a brand under UFP Retail Solutions, LLC, which is part of UFP Industries, ProWood is recognized as the leading manufacturer and distributor of lumber products and building materials in the industry. The company’s national presence and diverse product range cater not only to building professionals but also to DIY enthusiasts, ensuring solutions for every construction need. ProWood stands by industry-leading warranties and a strong commitment to innovative practices, guaranteeing exceptional customer experiences at every level of engagement.

For more information about ProWood and its product offerings, visit www.prowood.com or call 844-529-5882.