Hisense Shines Bright as Official Partner of CHINA NIGHT at Cannes

Hisense Shines Bright at Cannes

Hisense, a renowned brand in the consumer electronics and home appliance sectors, proudly stepped into the spotlight as the official partner of CHINA NIGHT during the 78th Cannes Film Festival. On May 15, 2025, the company transformed the iconic Plage des Palmes into an impressive showcase of smart living, high-end entertainment, and sophisticated design, featuring next-generation technologies at the heart of the world's film scene.

As film industry elites walked down the red carpet, they were treated to a stunning display. A 100-inch U7 series TV captured every moment with remarkable clarity and detail, thanks to its Mini-LED Pro backlighting and Hi-View AI Engine PRO technology. This state-of-the-art television offered precise local dimming, extraordinary brightness, and cinematic contrast, delivering vivid visual experiences worthy of the Cannes occasion. Nearby, two 65-inch models showcased selected movie trailers, utilizing AI-based contrast enhancement technology and ultra-vivid color reproduction.

During a gala reception, guests indulged in perfectly chilled wines from the ASKO Wine Climate Cabinet. With three independent temperature zones and wooden shelves accommodating up to 190 bottles, this wine cabinet elegantly combined functionality with style. Features such as UV-filtered glass doors, subtle LED shelf lighting, and an RGB-lit serving area added a sophisticated touch. The integrated Vivino function allowed guests to browse and select wines through the cabinet interface seamlessly.

Additionally, the C2 Ultra TriChroma Laser Mini Projector illuminated the ambiance with 4K resolution and 3000 ANSI lumens, transforming a terrace into a cozy outdoor cinema under the stars.

On May 14, as part of the event's schedule, Hisense showcased its PX3-PRO TriChroma Laser Projector at the China Film Forum. Attendees had the chance to view its minimalist design and advanced projection technology up close. By incorporating its flagship products into memorable moments throughout CHINA NIGHT, Hisense elevated guests' experiences and highlighted its commitment to delivering cutting-edge technologies and refined designs to the most discerning users around the globe.

Founded in 1969, Hisense has established itself as a leader in the global market for consumer electronics and home appliances, with a presence in over 160 countries. The company specializes in premium multimedia products, home devices, and smart IT solutions. According to market research firm Omdia, Hisense ranks second globally in television sales for the years 2022-2024, leading in the 100-inch and larger television segment during 2023-2024.

Continuously engaging with the sports industry, Hisense has become the first official partner of the FIFA Club World Cup 2025™, aiming to connect with audiences worldwide. The brand's innovative spirit and commitment to excellence shine brightly, especially during moments like these at Cannes, where entertainment and technology merge in breathtaking ways.