Mita Seimen Store Expands "Mita Day" to Celebrate New Menu Launch!

Celebrate the Grand Menu Renewal with Expanded Mita Day at Mita Seimen Store

On June 3, 2026, Mita Seimen Store, a renowned establishment under MP Kitchen Holdings, based in Shibuya, Tokyo, will celebrate the launch of its redesigned grand menu by expanding its highly anticipated "Mita Day" event. This monthly event, traditionally held on the 3rd of each month, is highly popular, and this time it promises to be even bigger.

Background of the Event

Mita Seimen Store has refreshed its grand menu, introducing new dishes that accompany the beloved classic options. The aim of the expanded "Mita Day" is to encourage more customers to experience the new offerings in a more accessible way. To achieve this, they will provide a popular topping coupon for "All Toppings Included" (which features items like seasoned eggs, chashu pork, menma bamboo shoots, and seaweed) for free.

Campaign Details

Event Dates

- June 3rd (Wed)
- June 13th (Sat)
- June 23rd (Tue)

Participating Locations

All Mita Seimen stores across the country are participating in this campaign.

How to Obtain Free Toppings

Customers can obtain the free topping coupon via Mita Seimen's official app, Twitter, or Instagram. To redeem, just show the coupon image to the staff when making an order. This exciting opportunity allows patrons to dive into a bowl of the newly evolved "Mita's Special Ramen" without hesitation!

Instructions for Use

- For Ticket Machines: Present both your meal ticket and the coupon image (or relevant social media post) to the staff when ordering.
- For Mobile Ordering: Prepare your coupon image (or relevant social media post) before informing the staff.

Important Notes

- The coupon can only be used by customers who order noodles.
- The coupon must be shown at the time of payment or when the ticket is collected.
- It cannot be combined with other coupons or services.

What is Mita Day?

Every month, on the 3rd, Mita Seimen celebrates Mita Day by distributing exclusive coupons via its official app and social media platforms. Customers can enjoy the popular "All Toppings Included" option for free by simply showing the coupon image or referencing a relevant social media post. It's a delightful way to enhance your dining experience at Mita Seimen!

Join Us on the Official App!

For a more rewarding dining experience, downloading the official Mita Seimen app is highly recommended. The app features exclusive coupons, loyalty points, and other perks that make your visits more enjoyable. Some amazing features include:
1. Stamp Collection: Earn points every time you visit, and rank up for additional rewards.
2. Exclusive Coupons Every Month: Enjoy various topping coupons that correspond with the frequency of your visits, including the much-coveted "All Toppings Included" coupon!
Are you ready to experience Mita Seimen like never before? The app will also keep you updated with special campaigns and the latest news.

About Mita Seimen Store

Since opening its first location in 2008 in Mita, Tokyo, Mita Seimen has expanded to 50 locations nationwide as of May 2026. The store serves as an ambassador of tsukemen noodles, featuring the classic "Rich Pork and Fish Tsukemen" among various seasonal specials. Furthermore, since July 2025, they have introduced their first ramen menu item, "Chuka Soba," to widespread acclaim. With a commitment to innovation, they also offer a variety of appetizers, including their award-winning fried chicken, which has won a gold prize in the 11th Karaage Grand Prix.
In addition, Mita Seimen is diversifying its outreach through YouTube videos and the launch of "Delemi Mita Seimen," a delivery-focused outlet, ensuring that customers can enjoy their beloved ramen and tsukemen more conveniently than ever.

MP Kitchen Holdings Company Profile:

- Established: July 1994
- Location: 150-0021 Tokyo, Shibuya-ku, Ebisu-nishi 2-6-11, Kawakami Building 2F
- Number of Employees: 1,500 (including 200 full-time employees and 1,300 part-time staff) as of June 2026
- CEO: Kazunari Kenaka
- Business Activities: Comprehensive development and operation of restaurants
- Official Website (currently under renovation, temporary URL available)
- Contact: +81-3-3770-0077