New Books at Shinseido
2026-01-06 00:41:50

Exciting Updates at Shinseido Bookstore's 'Connected Bookshelf' in January 2024

New Additions to the 'Connected Bookshelf'



This January, Shinseido Bookstore has made exciting updates to its children's literature section, known as 'YOMO,' adding a selection of nine new and carefully chosen picture books. Under the initiative of Nicomo Co., Ltd, a subsidiary wholly owned by Koyosha, these books will be available across various Shinseido Bookstore locations nationwide, enhancing the diverse literary options for young readers.

Featured Picture Books



The latest collection includes the following captivating titles:

1. 'Cup Cat' by Yasushi Tsukamoto
- Dive into a whimsical adventure exploring the mysterious "Cup Cats." What exactly are they? Toys or living creatures? This enchanting tale encourages readers to let their imaginations run wild.
- Read more here

2. 'Ice Amusement Park' by Sayaka Noshis
- Join Choco Ice and Strawberry Ice as they visit the Ice Amusement Park. This delightful story is a perfect summer read, filled with wonder and excitement about what thrilling experiences await.
- Read more here

3. 'Bean School Class' by Keiko Yokomichi
- The beans are having their class meeting! What food will they become? This story is not just fun but also focuses on food education, making it a wonderful choice for young readers.
- Read more here

4. 'Dad is a Cook' by Etsuto Hashimoto
- When Ichita expresses his desire to eat a hamburger, his fish-loving father is taken aback. This touching story about understanding and love illustrates the dynamics of a close-knit father-son relationship.
- Read more here

5. 'The Bus is Here' by Tomohiko Fujimoto
- Panda-kun waits for the bus, only to be greeted by a line-up of wacky buses. What’s in store for readers as they guess the nature of these bizarre buses? A fun story that inspires conversation between parents and children.
- Read more here

6. 'Oh, Osechi!' by Etsuyoshi Miyamoto
- With the New Year approaching, dive into the world of Osechi (traditional New Year food). This interactive book helps kids understand the significance of these dishes while having fun.
- Read more here

7. 'Ghost Rice Ball' by Yasushi Tsukamoto
- The second book in the imaginative series follows the mysterious Ghost Rice Ball. Perfect for summer, this tale combines elements of fun and a touch of fright with its charming ghost characters.
- Read more here

8. 'Beginning of Night' by Asita Umino
- As darkness falls, ghosts gather for their evening exercises. This delightful pre-bedtime story is sure to entertain little ones, leading them to peaceful dreams.
- Read more here

9. 'Rice Ball Grandma!' by Asita Umino
- What surprises lie within the rice balls? Joyful ingredients appear one after another in this lively rhythm book designed for the youngest readers, making it perfect for read-alounds and discovery.
- Read more here

About 'Connected Bookshelf'


The 'Connected Bookshelf' is Shinseido's innovative initiative aimed at providing readers with new discoveries through original bookshelves in stores, launched in May 2024. Featuring recommendations from publishers, bookstore staff, and seminar leaders, this initiative truly enhances the shopping experience for visitors.

For more details, refer to the official announcement on the 'Connected Bookshelf' here.

Company Overview


  • - Name: Nicomo Co., Ltd. (wholly owned by Koyosha)
  • - Location: 21-2, Yushima 2-chome, Bunkyo-ku, Tokyo
  • - Representative: Mitsutaka Inukai
  • - Established: April 1, 2019
  • - Capital: 25 million yen
  • - Business: Picture book operations
  • - Website: Nicomo

For press inquiries, please visit our contact form.


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Topics Entertainment & Media)

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