#Wyndham Rewards #Hotel Travel #Real-Life Experiences

Wyndham Launches Campaign to Celebrate Everyday Travel

Wyndham Hotels & Resorts has kicked off a new advertising initiative this summer designed to celebrate the essence of travel. The campaign, titled 'Where There's a Wyndham, There's a Way', shines a spotlight on the brand's commitment to making travel accessible and enjoyable for everyone. By emphasizing themes of simplicity, convenience, and authenticity, this new marketing approach unifies Wyndham's diverse array of approximately 9,300 hotels and 25 distinct brands under one cohesive message.

Connecting with Everyday Travelers

The launch of the campaign coincides with a heartwarming and humorous ad spot dubbed 'World's Greatest Aunt'. Through relatable storytelling, this ad features a determined aunt who travels across states to attend multiple family events, effectively illustrating the everyday scenarios that many travelers encounter. This narrative reinforces Wyndham's role as a reliable travel companion, catering to various travel styles and budgets.

The narrative isn't just about hotel stays; it's about the real experiences travelers embark on. Whether it's a fun-filled family reunion or an adventurous road trip to the beach, Wyndham aims to convey that it understands and supports these journeys. With multiple locations and loyalty rewards, travelers can find the support they need at every stop along the way.

A Multi-Faceted Marketing Approach

In order to resonate with a broad audience, the campaign employs a variety of media channels. This includes traditional television ads, social media outreach, digital platforms, and out-of-home advertisements, alongside unique content partnerships and experiential activations throughout the summer. These efforts will ensure that Wyndham remains a top-of-mind choice for travelers at critical planning stages, ultimately driving bookings and increasing brand loyalty.