Able & Partners: A Milestone in Winter Sports Sponsorship
Able & Partners, headquartered in Minato, Tokyo, has taken a groundbreaking step by becoming the official sponsor of the LAAX OPEN 2026, the pinnacle of snowboarding competition, held in Switzerland from January 14-18, 2026. This makes Able & Partners the first Japanese company to hold a sponsorship role in this prestigious world cup event.
Background of the Sponsorship
The LAAX OPEN is an internationally-renowned event, initially cherished as the European Cup for professional athletes. It has now evolved into a prominent fixture on the FIS World Cup circuit. Celebrating its 10th anniversary in 2025, the LAAX OPEN accentuates its status as a dream destination for skiers and snowboarders from all over the world.
Able & Partners has been a longtime supporter of Japan's winter sports scene and aims to uplift athletes striving to make their mark on this grand stage. The company's vision is to spearhead the global sports culture while instilling pride and inspiration across generations.
Currently, the Snowboard Park & Pipe team under the umbrella of the All Japan Ski and Snowboard Federation, soon to be rebranded as SNOW JAPAN in August 2026, is recognized as one of the top teams globally. By sponsoring the LAAX OPEN, Able & Partners aims to showcase the excitement of this tournament and the journeys of the competing athletes, thus promoting the allure of the sport and its culture to the younger Japanese audience.
The company also hopes that sharing the athletes' struggles and triumphs will empower peers to take bold new steps in their lives. In celebrating the journeys of Japanese athletes aiming for the top on the world stage, it aspires to ignite passion for winter sports both domestically and internationally.
Supporting the Spirit of Challenge
Through its sponsorship, Able & Partners reaffirms its commitment to being a company that supports those embarking on new journeys, whether that’s finding their dream home or competing in world-class sports. It stands firm in its mission to remain a strong advocate for those who dare to challenge and aspire toward their dreams.
Event Details
- - Event Name: LAAX OPEN 2026
- - Sponsored Events: Snowboard Halfpipe, Snowboard Slopestyle
- - Dates: January 14-18, 2026
- - Location: LAAX, Switzerland
- - Website: LAAX OPEN Official Site
This pivotal sponsorship by Able & Partners not only marks a significant achievement for the company but also signals a bright future for winter sports in Japan as it seeks to inspire the next generation of athletes to embrace challenges and global opportunities.