NAC and Metamars Partner to Amplify TikTok Livestream Shopping Experience

NAC and Metamars' Strategic Partnership

On June 3, 2026, the popular top influencer known as Prince Kōya, who is represented by NAC, announced a new operational collaboration with Metamars, the company behind the TikTok Shop-sanctioned brand metamoon. This partnership aims to integrate the tremendous influence of top influencers with the rapidly expanding field of live commerce on TikTok, enhancing and expanding the purchasing experience connecting creators and fans.

Accelerating Top Influencer and TikTok Live Commerce

The collaboration will leverage NAC's strong creator production capabilities and community influence, alongside Metamars' knowledge and infrastructure developed through the metamoon brand on TikTok Shop. This strategic alliance aims to fortify and develop the niche of top influencers within the realm of live commerce.

Prince Kōya has not previously partnered with any TAP (TikTok Affiliate Partner), making Metamars his first official collaboration. Aligning with a TAP-certified partner like Metamars allows Prince Kōya to leverage his vast fanbase and outreach, integrating it seamlessly with TikTok Shop’s live commerce, thereby extending the reach of his appeal to an even larger audience. This partnership not only allows for entertainment through streaming but also introduces the novel experience of purchasing through these streams, thereby expanding the value top influencers can create.

Metamars anticipates that this initial partnership for Prince Kōya signifies a promising new opportunity for the live commerce stage within the influencer industry, bolstering further excitement across the sector.

About Prince Kōya

Prince Kōya is a renowned top influencer and creator, boasting an extensive fanbase and substantial influence. He captivates a diverse audience through his unique character and expression across various social media platforms. His agency, NAC, possesses a formidable network of creators within the entertainment sector, providing diverse business operations alongside talent management.

Key Initiatives from the Partnership

1. Joint Launch of Live Commerce on TikTok Shop: Creators under NAC will utilize Metamars’ live commerce support infrastructure (metamoon) for sales operations on TikTok Shop. By utilizing the creators’ unique worlds in product selection and live performance design, they aim to provide a purchasing experience that is not just a transaction but also an entertainment spectacle.
2. Expanding the Creator Economy: The inclusion of live commerce as a new revenue source for top influencers will further contribute to the sustainable development of the creator economy.

Participation as a Sponsor in ‘Liver Dream Festival’

NAC organizes the ‘Liver Dream Festival,’ an event that gathers around 60 top-tier influencers creating a live entertainment experience that combines offline and TikTok LIVE elements with purchasing pathways. This innovative format transitions live streaming from ‘everyday streaming’ to an ‘entertainment viewing’ experience, setting it apart in the industry.

Achievements from Liver Dream Festival Vol. 2

Metamars took part in the third installment of the Liver Dream Festival, contributing to a significant evolution of the event. Their involvement enhanced the quality and scale of the festivities by attracting and managing multiple sponsorships. The official TikTok LIVE stream achieved a peak of approximately 15,000 simultaneous connections, with a total of around 540,000 views. In addition, we successfully implemented brand logo placements and focused introduction segments for metamoon products aligned with TikTok Shop for real-time purchasing opportunities, showcasing a fresh model of sponsorship that transcends mere visibility.

This collaborative ecosystem established through Metamars’ participation is set to expand further into both offline and online events orchestrated by NAC, breaking into a new era of live commerce uniting brands and creators.

About TAP and TSP

TAP, known as the TikTok Affiliate Partner, is officially recognized by TikTok to promote products via affiliate sales through creators, helping brands expand their sales channels. TSP, or TikTok Shop Partner, is an official partner certified by TikTok Shop, capable of providing comprehensive support—encompassing EC operations, live streaming, advertising, and data analysis. Metamars has secured both TAP and TSP certifications, ensuring a streamlined support system for both creators and brands.