#Italy #Milan #Chinese culture #BOE Technology #O•SPACE

BOE O•SPACE Shines at the 2025 Reviving Craft Exhibition in Milan

On October 3, 2025, history and modernity beautifully converged at the prestigious Palazzo Serbelloni in Milan, Italy, as the 'Reviving Craft – China's Intangible Cultural Heritage and Contemporary Design' exhibition opened its doors. This event marks an essential collaboration between BOE Technology Group and Sun Media Group, following a successful partnership in Paris in 2024. The Milan exhibition holds special importance; it celebrates the 55th anniversary of diplomatic relations between China and Italy and the 50th anniversary of China-EU diplomatic ties.

The exhibition features a diverse array of innovative display technologies provided by BOE, including transparent displays, INFIHUB, UHD Exhi displays, and the Smart Calligraphy Desk. These cutting-edge products create an immersive experience that showcases not only Chinese intangible cultural heritage but also contemporary artistic expressions. Visitors can engage with art in a way that merges the physical and digital realms, offering a unique view into Eastern aesthetics like never before.

One of the standout moments of the event was the 'BOE Day,' where industry leaders gathered for in-depth discussions, facilitating an exchange of ideas geared towards fostering long-term cooperation between China and Italy through technology and culture. Si Da, the Vice President and Chief Brand Officer of BOE, emphasized the company's commitment to a future driven by technology. "We believe that technology is essential for showcasing every civilization and promoting sustainable, global understanding through cultural exchange," he stated during the opening ceremony.

The ambitious vision of BOE is not just about technology; it aims to embody a global mindset that integrates cultural depth, sustainability, and innovation. Since its inception, the O•SPACE brand has steadily gained traction, achieving impressive milestones on an international scale. It debuted at the Louvre in Paris and has partnered with notable cultural institutions such as the Palace Museum in Beijing and Dunhuang Art. This exhibition solidifies BOE's role in revitalizing cultural ties and promoting its global presence.

In recent years, it’s clear that Chinese culture and enterprises have accelerated their international endeavors. BOE’s participation in the 'Reviving Craft' exhibition signifies not just a leap in branding but also a step toward breaking down geographic and cultural barriers using advanced technology. Their mission, encapsulated in the slogan 'Open Next Earth,' seeks to translate sustainable development concepts into concrete actions worldwide.

By leveraging state-of-the-art technologies, BOE takes pride in enhancing its reach to over 5 million consumers globally through 15 O•SPACE brand campaigns since 2021. Each initiative has contributed to solidifying its footprint in both technology and innovation. The Milan event is a testament to the company’s unwavering dedication to intertwining technological advancements with cultural heritage, ensuring a lasting legacy across continents.

In conclusion, the Reviving Craft exhibition is not only a showcase of advanced technology but also a platform that celebrates the rich tapestry of Chinese culture, making it accessible and enjoyable for international audiences. Through such events, BOE O•SPACE continues to strive for excellence while upholding its values of technology, culture, and sustainable development. As the world witnesses this remarkable fusion of technology and tradition, we are reminded of the unifying power that culture can hold in our increasingly globalized society.