SneakerStep Prod Announced First Collaboration with Suntory

SneakerStep Prod Collaborates with Suntory

The innovative idol group SneakerStep Prod (STPR) has proudly announced its first collaboration with Suntory, coinciding with the group's inaugural solo concert series. This collaboration features original label cans under the TAG LIVE LABEL brand, with the first edition set to be released on December 5, 2025.

SneakerStep, the fifth 2.5D singing idol group from STPR, debuted in April 2025 with a performance at the Tokyo Dome. Following this remarkable debut, the group will hold its first solo concert series titled “We are SneakerStep! -1st Step-” across three cities in Japan: Tokyo, Osaka, and Nagoya from December 2025 to January 2026.

To celebrate their first concert, SneakerStep is launching limited-edition cans featuring vibrant visuals of its members along with their messages. The drink, which will be lemon squash, is enclosed in special cans that can be collected as stickers, preserving the group's visuals and messages even after consumption.

Product Details

- Product Name: SneakerStep x TAG LIVE LABEL Original Label Cans (First Edition / Second Edition)
- Volume: 500ml
- Price: 800 JPY (tax included)

First Edition Details

- Sale Period: December 5 to December 25, 2025
- Drink: Lemon Squash
- Label Designs: 7 types (member visuals + comments) + 1 secret design
- Note: Labels can be saved as stickers.

Second Edition Details

- Sale Period: Starting from December 26, 2025
- Drink: Suntory Oolong Tea
- Label Designs: 7 types (member SD visuals + 2026 goals) + 1 secret design
- Note: Labels can be saved as stickers.

All products from the first and second editions will be available in approximately 70 dedicated vending machines nationwide that feature the TAG LIVE LABEL.

Concert Series Overview

The group's first solo concert series will comprise diverse performances in outlying cities:

- Osaka:

- “We are SneakerStep! -1st Step- BEGINNING”
- Dates: December 29 (Doors 17:00 / Start 18:00), December 30 (Doors 14:00 / Start 15:00)
- Venue: Zepp Namba

- Nagoya:

- “We are SneakerStep! -1st Step- CHALLENGE”
- Dates: January 2 (Doors 17:00 / Start 18:00), January 3 (Doors 14:00 / Start 15:00)
- Venue: Zepp Nagoya

- Tokyo:

- “We are SneakerStep! -1st Step- GROWTH”
- Dates: January 5 (Doors 17:00 / Start 18:00), January 6 (12:00 & 17:00)
- Venue: Zepp DiverCity

With the collaboration marking a significant moment for both the group and Suntory, fans can look forward to collecting unique merchandise while celebrating the members’ talents and aspirations.

About SneakerStep

SneakerStep Prod. is a mixed-gender idol group born from the collaboration between the TBS program “全力挑戦!すとぷりnoりみっと -苺学園放送部- and the STPR BOYS PROJECT. The group began its activities after announcing its name on February 18, 2025, officially debuting with a performance on April 2, 2025. SneakerStep consists of seven talented members: Nishiki, Rao, Daikiri, Tachibana, Yutakun, Yanato, and Osadei, each showcasing a range of unique personalities through music, dance, and entertainment.

For more information and updates, visit:

About STPR

STPR aims to create exciting experiences through creativity and passion. Established on June 15, 2018, their goal is to expand the possibilities of entertainment by producing and supporting diverse idol activities and more. The company also engages in various expansions, such as partnerships with platforms like YouTube and TikTok, and invests in new projects in the entertainment sector. Headquarters are located in Shibuya, Tokyo, with a newly established office that houses a content studio. More details can be found at STPR Corporation.