New Show 'Nikaido & Mayurika's Timeline Research Lab X' to Launch on X Originals This November

Launching 'Nikaido & Mayurika's Timeline Research Lab X'

Hotlink, a Tokyo-based company specializing in SNS marketing support, is set to introduce an exciting new variety show titled 'Nikaido & Mayurika's Timeline Research Lab X'. This program will debut on X Originals, the official video content platform of X, starting in late November 2026.

The Unique Features of X Originals

X Originals is known for its original video content curated for the X platform. Viewers can access episodes directly through the program's official account, with the option to engage in conversations by sharing their thoughts via replies, reposts, and quotes. This format blends the viewing experience with social interaction, creating a sense of community around the show.

According to Dentsu's '2025 Japan Advertising Cost' report, Japan's total advertising spend is projected to reach a staggering 8 trillion yen in 2025, marking a continuous increase year-on-year. Notably, internet advertising expenses have surpassed traditional television ads, driven primarily by the rising demand for video advertising on social media platforms. X Originals capitalizes on this growing trend by providing a dynamic viewing experience for audiences and opportunities for exposure for talent and companies alike.

About the Show: 'Nikaido & Mayurika's Timeline Research Lab X'

'Nikaido & Mayurika's Timeline Research Lab X' features members from the famous Japanese pop group Kis-My-Ft2, Takahiro Nikaido, and the beloved comedy duo Mayurika. The show will function as an experimental variety platform where Nikaido and Mayurika delve into various themes each episode.

The concept revolves around the exploration of communities formed by individuals with similar interests on X—referred to as