Introducing 'Tap Into An Expert': The New Podcast Addressing Retail Media Challenges and FTC Compliance
In the ever-evolving realm of retail, companies face a multitude of challenges that require insightful guidance and expert opinion. To address these pressing issues, The Desire Company has launched an enlightening new podcast titled 'Tap Into An Expert'. This program promises to deliver cutting-edge insights and expert perspectives, drawing on the experience of industry leaders.
Led by Eric Sheinkop, CEO and Co-Founder of The Desire Company, Tap Into An Expert is designed not just to inform but also to empower marketers and retailers alike. With its inaugural episode debuting today, listeners can expect a deep dive into the most relevant topics impacting commerce today. The podcast is characterized by its commitment to real-world insights rather than mere theoretical discussions—equipping its audience with actionable strategies to tackle the swiftly changing retail landscape.
The first episode features an esteemed guest, Jim Dudukovich, a partner at Nelson Mullins and an expert in the legalities surrounding advertising and marketing. Dudukovich discusses the implications of the Federal Trade Commission's (FTC) new rules concerning reviews and endorsements, which came into effect on October 21, 2024. This episode serves as a crucial starting point for understanding how these regulations will influence the industry moving forward.
In addition to Dudukovich, the opening season includes a lineup of notable figures in the retail media sector:
Each episode of Tap Into An Expert focuses on pivotal topics ranging from the evolution of retail media networks to best practices that can yield tangible results for businesses. As Eric Sheinkop emphasizes, "In an era of constant change, retail executives, marketers, and brands need reliable information sources to stay ahead. Our podcast provides direct access to the minds behind significant industry shifts, supplying listeners with practical strategies for success."
To enhance the experience, The Desire Company has introduced a suite of supplementary resources aimed at helping listeners translate podcast insights into actionable strategies:
1. Quick Guide to the New FTC Rules on Reviews and Endorsements - A brief yet essential resource for businesses navigating the latest regulatory landscape.
2. White Paper on FTC Reviews and Endorsement Rules - A thorough analysis designed to assist marketers and legal professionals in understanding these significant changes.
Eric Sheinkop asserts, "Tap Into An Expert isn't merely a podcast; it is a lifeline for businesses looking to adapt and thrive in an increasingly complex retail environment." The podcast aims to cut through the noise of speculation, bringing forth only those insights that matter most.
Listeners can find Tap Into An Expert available on all prominent platforms, including Spotify, Apple Podcasts, Buzzsprout, and Amazon Music. Additionally, a video version of the podcast is accessible on YouTube, expanding the ways the content can be consumed.
For media inquiries or to arrange exclusive interviews, individuals are encouraged to reach out to Jeremy Rothschild at 312-663-8114 or via email at [email protected].
By consistently delivering valuable information and fostering dialogue around essential topics, Tap Into An Expert establishes itself as a necessary resource in the realm of retail media, reflecting The Desire Company's commitment to excellence and leadership in the field of content-for-commerce.
Led by Eric Sheinkop, CEO and Co-Founder of The Desire Company, Tap Into An Expert is designed not just to inform but also to empower marketers and retailers alike. With its inaugural episode debuting today, listeners can expect a deep dive into the most relevant topics impacting commerce today. The podcast is characterized by its commitment to real-world insights rather than mere theoretical discussions—equipping its audience with actionable strategies to tackle the swiftly changing retail landscape.
The first episode features an esteemed guest, Jim Dudukovich, a partner at Nelson Mullins and an expert in the legalities surrounding advertising and marketing. Dudukovich discusses the implications of the Federal Trade Commission's (FTC) new rules concerning reviews and endorsements, which came into effect on October 21, 2024. This episode serves as a crucial starting point for understanding how these regulations will influence the industry moving forward.
In addition to Dudukovich, the opening season includes a lineup of notable figures in the retail media sector:
- - Ryan Diehl, notable for his work in media commerce partnerships at Best Buy,
- - Drew Cashmore, a veteran in retail media networks,
- - Ash McMullen, who leads E-Commerce at Advantice Health,
- - Lauren Livak Gilbert, who spearheads initiatives at The Digital Shelf Institute.
Each episode of Tap Into An Expert focuses on pivotal topics ranging from the evolution of retail media networks to best practices that can yield tangible results for businesses. As Eric Sheinkop emphasizes, "In an era of constant change, retail executives, marketers, and brands need reliable information sources to stay ahead. Our podcast provides direct access to the minds behind significant industry shifts, supplying listeners with practical strategies for success."
To enhance the experience, The Desire Company has introduced a suite of supplementary resources aimed at helping listeners translate podcast insights into actionable strategies:
1. Quick Guide to the New FTC Rules on Reviews and Endorsements - A brief yet essential resource for businesses navigating the latest regulatory landscape.
2. White Paper on FTC Reviews and Endorsement Rules - A thorough analysis designed to assist marketers and legal professionals in understanding these significant changes.
Eric Sheinkop asserts, "Tap Into An Expert isn't merely a podcast; it is a lifeline for businesses looking to adapt and thrive in an increasingly complex retail environment." The podcast aims to cut through the noise of speculation, bringing forth only those insights that matter most.
Listeners can find Tap Into An Expert available on all prominent platforms, including Spotify, Apple Podcasts, Buzzsprout, and Amazon Music. Additionally, a video version of the podcast is accessible on YouTube, expanding the ways the content can be consumed.
For media inquiries or to arrange exclusive interviews, individuals are encouraged to reach out to Jeremy Rothschild at 312-663-8114 or via email at [email protected].
By consistently delivering valuable information and fostering dialogue around essential topics, Tap Into An Expert establishes itself as a necessary resource in the realm of retail media, reflecting The Desire Company's commitment to excellence and leadership in the field of content-for-commerce.
Topics Entertainment & Media）
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