#USA #Plano #Brock Purdy #Toyota NFL #Sequoia

Toyota's All In, All Season Campaign

For the third consecutive year, Toyota North America has rejoined as the official automotive partner of the NFL, announcing its largest commitment to date, titled 'All In, All Season'. This initiative primarily focuses on celebrating and enriching the fan experience while making significant contributions to the community.

Supporting the Community and Youth Football

The 'All In' campaign aims to have a profound impact on the community, with support extending to nearly 250,000 young players participating in NFL FLAG football across the nation. In addition to community support, Toyota is introducing exciting weekly opportunities for fans to win prizes, including the highly sought-after Toyota Sequoia Capstone, personally signed by NFL quarterback Brock Purdy.

"NFL fans are aware that the season is filled with surprises, but they can rely on us to deliver excitement every week while investing in the future of football and supporting the next generation," stated Dedra DeLilli, Vice President of Communications and Marketing at Toyota. The campaign promises to engage fans through various activities, including giveaways of the Toyota Sequoia during Sunday Night Football and other special broadcasts.

Toyota Gameday Giveaways

Returning with a bang, the Toyota Gameday Giveaways program enables up to 1,500 fans throughout the season to win exclusive prizes just by participating in real-time challenges during games. Fans can visit Toyota.com/NFL to predict touchdowns and enter for a chance to win, making every Sunday a thrilling experience. Amidst these seasonal promotions, the highlight remains the chance to win a vehicle that combines Brock Purdy's signature with a photo showcasing the young quarterback with the Sequoia.

Engaging Young Athletes

Toyota’s enthusiasm for football isn’t just about the professional game; it’s about fostering an environment for young athletes to thrive. More than 300,000 kids across the country will benefit from Toyota’s commitment, particularly through the NFL FLAG program. The Toyota Glow Up Classic, a special flag football game under ultraviolet lights, will occur during Super Bowl week in the Bay Area. The event promises to be a visual feast as young players take the field in bright gear, promoting a fun and exciting atmosphere for players and spectators alike.

Creating Lasting Impacts

Eli Manning remarked, "Football brings teammates and communities together at every level. Though it's the number one sport in the USA, we still have a long way to go to get more people playing this wonderful game. Toyota’s sponsorship of the NFL Flag, along with the Player of the Year program and the Glow Up Classic, is providing future superstars with a platform to shine."

Toyota’s 'All In' campaign will also highlight the values of community and inclusion through advertising featuring its lineup of athletes.

Making Football Accessible for All

Dedra DeLilli adds, "Few things bring people together and strengthen communities like football. This season, we aim to engage more kids on the field through NFL FLAG, give fans more ways to participate, and generate cultural moments that are as fast-paced as the game itself." Throughout the season, fans will witness appearances by Toyota athletes, including Purdy, Manning, Michael Pittman Jr., Kyle Hamilton, Puka Nacua, Jordan Love, and Christian González.

Conclusion

The campaign will kick off with an announcement during the NFL's season opener on September 4, where Philadelphia faces Dallas. Toyota continues to play a vital role in the sports community, striving to enrich the lives of fans and foster a promising future for young athletes. For more information about Toyota's initiatives this season, visit Toyota.com/NFL.

About Toyota

With nearly 70 years of cultural presence in North America, Toyota is committed to promoting advanced sustainable mobility through its Toyota and Lexus brands, supported by over 1,800 dealerships. Currently, Toyota employs about 64,000 individuals in North America, with a rich history of designing, engineering, and manufacturing nearly 49 million vehicles in its 14 production plants. In 2025, Toyota's North Carolina plant began assembling electric vehicle batteries, showcasing its commitment to innovation and sustainability.