Kirin's New Ad Highlights the Joy of Carb-Free Beer with a Fun Family Dynamic
Kirin Brewery Company Limited, under the leadership of President Hideki Horiguchi, has officially announced the launch of a new television commercial (TVCM) for its groundbreaking product, "Kirin Ichiban Shibori Zero Carb," which is the first canned beer in Japan to achieve zero carbs. The commercial, titled "Time to Rest," will start airing across the nation on January 16th, 2026, at 6 PM, with the TV content also available on the official website on the same day.
The series features actor Yoshikawa Etsushi portraying a slightly stubborn father, alongside Ayami Nakajo as the contemporary daughter. Through their engaging conversations, the commercial expertly conveys two important messages: the appeal of "Zero Carb" beer and the idea that taste is not necessarily linked to carbs. In this episode, set after excess eating during the New Year, Yoshikawa's character is seen earnestly training while watching a "Zero Carb Exercise" video with actor Shinji Takeda making his debut.
The scene begins with Yoshikawa exercising in front of the TV while Nakajo casually opens the fridge and asks, "Dad, would you like some beer?" After recalling that her father has been avoiding his beloved beer, she turns back and exclaims, "Did you know? The thing to avoid is not beer but carbs!" This prompts a charming exchange where Yoshikawa expresses his interest, enhancing the premise that drinking "Kirin Ichiban Shibori Zero Carb" is not only enjoyable but aligned with a healthier lifestyle.
The commercial is packed with delightful moments, showcasing the lovely dynamic between father and daughter. Their interactions are both humorous and heartwarming, as Yoshikawa’s initially reluctant attitude toward beer transforms into enthusiasm, illustrating his genuine enjoyment of the moment. The viewers are encouraged to pay close attention to their exchanges and the amusing proposals made by Nakajo, alongside the delightful expressions illustrated throughout the scenes.
New TV Commercial Overview:
Filming Insights:
The filming took place in a serene house, surrounded by nature, with the sound of birds and gentle breezes enhancing the tranquil atmosphere. The cast was mostly familiar with each other from previous projects, contributing to a relaxed shooting environment. Notably, the scene with them enjoying "Kirin Ichiban Shibori Zero Carb" emerged under sunny skies, despite earlier rain, showcasing the cast's ability to create a pleasant filming experience.
In a pivotal scene, Yoshikawa responds to his daughter’s remark about avoiding carbs, hoping he can indulge in beer again. His subtle acting captures the delicate balance of wanting to express joy while maintaining a facade of restraint around his daughter. Products like "Kirin Ichiban Shibori Zero Carb" provide a gateway for patrons to enjoy their favorite drinks without the worry of carbs.
Cast Comments:
Both Yoshikawa and Nakajo shared their thoughts on filming and the unique messages conveyed through this campaign. They highlighted the appealing relationship between their characters and expressed a keen understanding of the commercial’s aim: that those who enjoy beer can do so without sacrificing their healthy lifestyle. Yoshikawa and Nakajo both agree that the commercial's charm lies in its positive approach to discussing carbs while promoting the taste and enjoyment of a great beer.
In summary, this new commercial featuring "Kirin Ichiban Shibori Zero Carb" enriches the viewer's understanding of enjoying an alcoholic beverage without excess carbs, all laced with humor and familial love.
The series features actor Yoshikawa Etsushi portraying a slightly stubborn father, alongside Ayami Nakajo as the contemporary daughter. Through their engaging conversations, the commercial expertly conveys two important messages: the appeal of "Zero Carb" beer and the idea that taste is not necessarily linked to carbs. In this episode, set after excess eating during the New Year, Yoshikawa's character is seen earnestly training while watching a "Zero Carb Exercise" video with actor Shinji Takeda making his debut.
The scene begins with Yoshikawa exercising in front of the TV while Nakajo casually opens the fridge and asks, "Dad, would you like some beer?" After recalling that her father has been avoiding his beloved beer, she turns back and exclaims, "Did you know? The thing to avoid is not beer but carbs!" This prompts a charming exchange where Yoshikawa expresses his interest, enhancing the premise that drinking "Kirin Ichiban Shibori Zero Carb" is not only enjoyable but aligned with a healthier lifestyle.
The commercial is packed with delightful moments, showcasing the lovely dynamic between father and daughter. Their interactions are both humorous and heartwarming, as Yoshikawa’s initially reluctant attitude toward beer transforms into enthusiasm, illustrating his genuine enjoyment of the moment. The viewers are encouraged to pay close attention to their exchanges and the amusing proposals made by Nakajo, alongside the delightful expressions illustrated throughout the scenes.
New TV Commercial Overview:
- - Title: "Time to Rest" (30 seconds)
- - Cast: Yoshikawa Etsushi, Nakajo Ayami, Takeda Shinji
- - Air Date: January 16, 2026
- - Region: Nationwide (some areas may vary)
- - Main CM URL: Watch Here
- - Making Of URL: Behind the Scenes
- - Interview URL: Cast Interview
Filming Insights:
The filming took place in a serene house, surrounded by nature, with the sound of birds and gentle breezes enhancing the tranquil atmosphere. The cast was mostly familiar with each other from previous projects, contributing to a relaxed shooting environment. Notably, the scene with them enjoying "Kirin Ichiban Shibori Zero Carb" emerged under sunny skies, despite earlier rain, showcasing the cast's ability to create a pleasant filming experience.
In a pivotal scene, Yoshikawa responds to his daughter’s remark about avoiding carbs, hoping he can indulge in beer again. His subtle acting captures the delicate balance of wanting to express joy while maintaining a facade of restraint around his daughter. Products like "Kirin Ichiban Shibori Zero Carb" provide a gateway for patrons to enjoy their favorite drinks without the worry of carbs.
Cast Comments:
Both Yoshikawa and Nakajo shared their thoughts on filming and the unique messages conveyed through this campaign. They highlighted the appealing relationship between their characters and expressed a keen understanding of the commercial’s aim: that those who enjoy beer can do so without sacrificing their healthy lifestyle. Yoshikawa and Nakajo both agree that the commercial's charm lies in its positive approach to discussing carbs while promoting the taste and enjoyment of a great beer.
In summary, this new commercial featuring "Kirin Ichiban Shibori Zero Carb" enriches the viewer's understanding of enjoying an alcoholic beverage without excess carbs, all laced with humor and familial love.
Topics Consumer Products & Retail）
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