#United States #Markem-Imaje #Downers Grove #CoLOS 2D #connected packaging

Introduction to CoLOS 2D Solutions

On September 23, 2026, Markem-Imaje, a key player in the supply chain solutions field, unveiled its latest CoLOS 2D Activate and CoLOS 2D Engage solutions. These advancements aim to aid manufacturers in seamlessly transitioning to connected consumer packaging in preparation for the GS1 Sunrise 2027 deadline. With evolving consumer expectations and strict regulatory standards, these software-as-a-service (SaaS) solutions arrive at a crucial juncture for global Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) brands.

Key Features of CoLOS 2D Activate and Engage

The two new offerings allow manufacturers to create, organize, activate, and manage both static and dynamic GS1 Digital Link QR codes. By doing so, companies can deliver engaging consumer experiences while adhering to industry regulations. The CoLOS platform is more than just a coding tool; it’s an integrated solution that captures valuable first-party data insights, which can drive future product initiatives and personalize consumer interactions.

Markem-Imaje positions these software solutions as essential gadgets to transform standard QR codes from simple compliance checks into tools that enhance brand value and consumer experiences. Viktor Hermansson, the Global Marketing Director at Markem-Imaje, emphasized this, stating that the integration of GS1 Digital Links into QR codes can streamline retail transactions and improve visibility across supply chains while also facilitating personalized consumer engagement.

Comprehensive Implementation Support

In addition to their software solutions, Markem-Imaje provides expert consultation services tailored to manufacturers' specific needs. These assessments include intensive one-day reviews on-site, allowing Markem-Imaje consultants to scrutinize production environments, coding processes, and readiness levels for embracing the connected packaging paradigm. The recommendations offered extend to identifying gaps in current operations and prioritizing investments needed for a smooth transition to compliant 2D codes.

The strategic partnership doesn't stop with software adoption; it extends into a full roadmap for the ongoing integration of QR codes into production pipelines. This comprehensive approach ensures that manufacturers not only deploy compliant 2D codes but maximize the hit of connected packaging capabilities.

Implications for the Industry

As consumer engagement reaches new heights, the ability to deploy 2D codes correctly will be fundamental for brand success. The CoLOS platform acts as a single source of truth, gathering all necessary data on production, packaging, and products. By streamlining operations and simplifying complexity through integrated frameworks, manufacturers can more effectively manage connected packaging initiatives and harness the power of consumer connectivity.

Markem-Imaje is changing the game for QR codes; with their technologies, producers can navigate the shift towards connected products confidently. This is critical not only for compliance but for the enhancement of user experiences that consumers increasingly demand in today's market.

Conclusion

In conclusion, Markem-Imaje’s CoLOS 2D Activate and Engage illustrate a significant evolution in the packaging tech domain. As brand reliance on digital engagement heightens, these solutions equip manufacturers with the necessary tools to thrive amidst industry shifts and consumer demands rising to new peaks. With these initiatives, Markem-Imaje empowers manufacturers to embrace the future of packaging, ensuring compliance, operational efficiency, and consumer-centric experiences all at once.