ViewLift Introduces Agentic AI to Streamline Streaming Service Management in 2026

Streamlining Streaming Operations with Agentic AI

ViewLift, a subsidiary of DAZN, has taken a significant step in enhancing customer service management for streaming platforms with the introduction of its Agentic AI. Officially launched on November 9, 2026, this innovative feature within their content management system (CMS) is designed to tackle the relentless and repetitive administrative tasks that often bog down service providers.

The Role of Agentic AI

Agentic AI offers a novel solution for streaming services that grapple with a vast number of subscribers. Traditionally, tasks like resetting passwords, confirming subscriptions, or processing refunds demanded considerable manual effort, which often detracted from more engaging aspects of service. With Agentic AI, platform administrators can now simply describe a task in plain language, and the AI seamlessly performs the operations within the CMS.

The functionality of this AI is particularly valuable for those operating platforms with sizable subscriber bases as it alleviates pressure on customer support teams. The AI operates from a side panel in the ViewLift CMS, allowing admins to manage various operations without extensive navigation.

Features of Agentic AI

1. Subscriber Management

Agentic AI revolutionizes how subscriber information is handled. It allows admin personnel to quickly search for any subscriber, monitoring device registrations, generating login codes, and applying overrides—all in one streamlined process. This can be done for individual accounts or in bulk, making it a major time-saver for support teams.

2. Billing and Subscriptions

The AI simplifies the billing process by pulling transaction histories and managing subscriber statuses. By enabling quick updates, restoring subscriptions, and even issuing refunds, Agentic AI sufficiently reduces the time spent on billing inquiries, allowing teams to focus on enhancing user experiences instead.

3. Page Building

Additionally, the AI can clone web pages built from over 80 design modules to a new URL with just a single prompt. This feature greatly accelerates content deployment, ensuring that platforms remain agile and up to date with their offerings.