#Spain #Barcelona #GSMA #AI Calling #MWC 2026

GSMA Unveils AI Calling Specifications at MWC 2026

At the MWC 2026, the GSMA presented a groundbreaking white paper titled Gigauplink, which emphasizes deterministic latency and the evolution of network technology in the realm of mobile AI. During the 5G Futures Summit, this document showcased key trends in service development, application scenarios, and business models for operators aiming to enhance voice-native services in the age of AI.

The white paper illustrates how mobile communications have transitioned into a new era thanks to the synergy between 5G-A technology and AI capabilities. Operators are shifting from conventional voice calls to an innovative approach where AI enhances these interactions. By integrating AI algorithms into the native voice network, traditional voice calls are transforming into advanced services, offering users high-definition, intelligent and interactive calling experiences.

One of the highlighted features is AI-driven noise reduction; this smart application enhances immersive call experiences by eliminating background noise across various environments, such as bustling streets or busy workplaces. This innovation allows users to enjoy clear and engaging native calling services without requiring specialized equipment. Additionally, features such as real-time AI translation boost the accessibility of communications, facilitating better conversations between people speaking different languages, which is particularly beneficial for international business discussions and tourism.

Moreover, the paper articulates how operators can infuse AI functionalities into traditional calling services to rejuvenate their business models. Post-subscriber payment, users will gain access to AI-enhanced features within their everyday calls. This advancement enables a transition from a one-dimensional monetization approach based on traffic to a more dynamic multi-dimensional model that prioritizes user experience.

Measuring user experiences within these AI Calling scenarios poses new challenges for operators. The white paper detailed a systematic model for evaluating AI call experiences, which includes traditional quality indicators alongside three new ones focused on immersive AI, interactive AI experiences, and quality of information (QoI). The immersive aspects can significantly uplift user satisfaction levels in standard voice interactions. For instance, metrics like Mean Opinion Score (MOS) and Signal-to-Noise Ratio (SNR) show marked improvements.

To accommodate interactive calls, operators need to upgrade their networks with new channels that support data and video, enhancing functionality such as screen sharing and real-time translation. Furthermore, the quality of information provided by AI systems serves as a critical measure of the network's intelligence. New benchmarks will include high-quality AI models and adaptive management of services to ensure seamless voice experience improvements.

The ITU is embarking on assessing user experiences across multimodal AI applications through the P.AI-MOS project. In collaboration with industry partners, GSMA is driving the establishment of standards that connect key quality indicators of AI services to key performance indicators on network performance. These collective efforts aim to hasten the establishment of benchmarks for mobile AI service experiences, laying a stronger foundation for sector development.

In conclusion, the GSMA’s efforts at the MWC 2026 position it as a leader in defining the future of AI-powered voice services. The ongoing dialogue surrounding these innovations sets the stage for further advancements, ensuring that both operators and users can benefit from a more connected and efficient communication landscape.