Datassential Expands Executive Team with New Sales and Marketing Leaders

Datassential Strengthens Leadership with New Appointments

Datassential, a key player in the food and beverage intelligence sector, has announced the appointment of Debra Stock Wolman as its Chief Sales Officer and Raji Behniwal as its Chief Marketing Officer. This strategic move reflects the company’s goal to bolster its leadership team and enhance its go-to-market strategy, positioning itself for robust growth and innovation in the dynamic landscape of the food and beverage industry.

Expanding the Executive Team: A Strategic Move

The recent announcements come in light of Datassential’s remarkable growth over the past few years. Jim Emling, CEO of Datassential, emphasized the company's exponential expansion, noting that their business has more than tripled recently. With an upcoming slate of product launches on the horizon, having accomplished leaders in key positions has become paramount to sustaining this momentum. Emling expressed confidence in Wolman and Behniwal, citing their extensive expertise and shared vision as instrumental in driving value for clients and enhancing Datassential’s market presence.

Debra Wolman: Championing Sales

Taking on the role of Chief Sales Officer, Debra Stock Wolman brings over 15 years of proven expertise in sales and account management. Her track record includes significant growth initiatives in diverse markets. Prior to joining Datassential, she served as Group Vice President at Duetto, where she was pivotal in the team’s efforts to transform the organization into a recognized leader in revenue strategy within the hospitality industry.

Wolman highlighted her enthusiasm for being part of Datassential, stating, "The intersection of predictive analytics, food, and hospitality is truly where my passion lies. I'm eager to work with a talented team to capitalize on the company's strong foundation and stimulate sustainable growth and impactful solutions for our clients." Her focus will be on uniting the commercial strategy with revenue growth ambitions, thereby ensuring Datassential's continued success in scaling its global footprint.

Raji Behniwal: Leading Marketing Initiatives

Raji Behniwal steps into the Chief Marketing Officer role, tasked with steering Datassential’s brand strategy and market engagement. Having previously led marketing efforts at Captiv8, Behniwal has a distinguished background in driving demand generation, thought leadership, and bolstering brand recognition. Her expertise encompasses a unique blend of B2B and B2C marketing in technology, consumer packaged goods, and AI-driven environments.

"Datassential is a force in the industry, and I’m excited to collaborate with the team to elevate our brand, enhance customer engagement, and support our growth trajectory,” Behniwal remarked. Her leadership aims to amplify the company's presence, aligning marketing strategies with Datassential's mission to be the go-to source for food and beverage insights.

About Datassential

Founded in 2001, Datassential operates as a leading global platform for food and beverage intelligence. The company provides essential insights and data-driven analyses for brands within this ecosystem, including major names such as Burger King, DoorDash, and Starbucks. With an innovative suite of AI-powered solutions, Datassential aids clients in developing, marketing, and selling their products more effectively. As the company continues to grow and evolve, the appointments of Wolman and Behniwal are anticipated to play a crucial role in its strategic journey ahead.

As the food and beverage industry adapts to new trends and challenges, Datassential stands ready to lead with fresh insights and a renewed focus under the guidance of its new executives. Their leadership is not just a response to the demands of the market; it's a clear indication of Datassential's commitment to maintaining its position at the forefront of food and beverage intelligence.