BIG3 Welcomes GameAbove Sports as Its New National Jersey Partner

On June 13, 2025, the BIG3 basketball league made a significant announcement, revealing that it has partnered with GameAbove Sports, a sports investment branch of the global investment firm GameAbove. This collaboration is poised to enhance the league's community engagement, offer substantial visibility for GameAbove, and deepen its impact across five key markets: Detroit Amplifiers, Chicago Triplets, Dallas Power, Boston Ball Hogs, and DMV-based Trilogy.

Ice Cube, co-founder of the BIG3, expressed his excitement about this partnership, stating, "GameAbove gets what the BIG3 is about— community, opportunity, and most importantly, basketball." This partnership celebrates an innovative approach that intertwines the sport with local community efforts, demonstrating a shared mission to uplift and engage.

The GameAbove logo will prominently feature on the front right chest of the players’ jerseys, marking a groundbreaking step in the relationship. Keith J. Stone, Chairman and Co-Founder of GameAbove, emphasized that this jersey patch symbolizes more than just branding; it is a declaration of their commitment to elevating cultural, educational, and community standards through sports. "The BIG3 represents a disruptive, player-focused approach to the game... We're proud to be part of this movement and excited to bring our mission to the national stage," Stone noted.

Throughout the season, this partnership will see GameAbove Sports engaging with audiences via custom content, in-arena activations, and direct interactions with athletes, thereby fortifying the connection between the teams and their communities. They'll leverage multiple media platforms, including collaborations with CBS, VICE TV, iHeart Media, and the BIG3's extensive social network to amplify their message and outreach.

GameAbove's legacy extends beyond basketball; their philanthropic initiatives have contributed over $38 million globally to causes pertaining to STEM education, youth mental health, and sports development. By collaborating with the BIG3's YOUNG3 program, the partnership aims to further support educational and athlete development initiatives. The Detroit Amplifiers, marking the city's entry into the BIG3, will exemplify this synergy on the court as they unleash their new jerseys at the Allstate Arena on June 14, 2025.

The establishment of the BIG3 in 2017 introduced a revolutionary player-centric league that champions diversity and innovation in sports. Founded by Ice Cube and Jeff Kwatinetz, it has since made history with its refusal to include 'garbage minutes,' allowing for a league that isolates talent and embraces a unique experience for both players and viewers. The BIG3 has also led significant advancements in sports, being the first league to implement policies focusing on mental health and inclusivity, including the appointment of a female commissioner and support for diverse coaching.

This fresh partnership with GameAbove promises to take both organizations to new heights as they work collaboratively not just to entertain but to make a lasting impact. Together, they seek to break down stereotypes, enhance opportunities for athletes of color, and support the wider community, establishing a model for how professional sports can be a catalyst for progress.

As the BIG3 enters this new chapter with GameAbove Sports, the excitement is palpable. Fans eagerly await the unfolding of this partnership, not just for the high-level basketball that the BIG3 is known for, but for the community-driven spirit it embodies. The integration of GameAbove's mission aligns seamlessly with the core values of the BIG3 and promises to contribute positively to the fabric of each respective market.

In summary, the union of BIG3 and GameAbove Sports is more than a partnership; it’s a commitment to fostering a culture where basketball meets community betterment, paving the way for future innovations in sports engagement and development.