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Persistent Systems Achieves Global Recognition

Persistent Systems, a leader in digital engineering and enterprise modernization, has been honored as the fastest growing IT services brand in the world according to the 2026 Brand Finance IT Services 25 report. This recognition highlights the company's impressive industry presence, transitioning from a digital engineering provider to a prominent partner in business transformation.

In just a year, the brand value of Persistent surged by 22%, climbing from $811 million in 2025 to $989 million in 2026. This impressive leap in brand valuation places Persistent in 12th position among the world's strongest IT services brands. Such achievements reflect the company's strategic repositioning, characterized by a rigorous sector-focused approach, significant investments in scalable platforms, and results-oriented engagement models.

The Brand Finance IT Services 25 report serves as a global benchmark for the most valuable and powerful IT service brands. It recognizes organizations that have demonstrated outstanding business performance, brand strength, and long-term market relevance. Persistent's brand strength index improved from 74.8 to 75.8, maintaining an AA+ rating, signifying greater recognition, consideration, and trust across global markets.

Persistent's strategy emphasizes AI integration into its delivery models, platforms, and operations. This approach is backed by responsible AI practices, data modernization, governance, and talent readiness. As a key orchestrator in the ecosystem, Persistent collaborates with major enterprises, tech partners, startups, and consultants to co-innovate, aiming to enhance customer outcomes.

These partnerships have not only bolstered brand credibility but also accelerated transaction speed, contributing to robust performance in critical sectors. The company has seen a continuous revenue growth streak of 23 consecutive quarters. Persistent’s brand trajectory is further solidified by being recognized as the fastest-growing IT services brand in the 2025 Brand Finance India 100 report, showcasing a staggering 468% growth in brand value since 2020.

This ongoing success can be attributed to Persistent's commitment to developing its culture through inclusive benefit programs, award-winning Persistent University, and AI readiness initiatives at an enterprise level. The company also strives to serve the communities in which it operates through its ESG initiatives driven by the Persistent Foundation and sustainable practices globally.

Shimona Chadha, Persistent’s Marketing Director, commented, "The recognition from Brand Finance, alongside the 22% year-over-year increase in brand value, illustrates the strength of a brand that is diligently evolving as a transformation partner. Our growth is grounded in deep engineering capabilities, a platform-focused operational model, in-depth hyperscaler partnerships, and a disciplined approach to advancing AI from experimentation to robust enterprise adoption. This acknowledgment emphasizes our commitment to long-term value creation through relevance, trust, and consistent execution in global markets."

David Haigh, Chairman and CEO of Brand Finance, remarked, "Persistent is a rapidly scaling technology services brand, with its value increasingly supported by sustained and universal revenue growth. The company’s ability to leverage its hyperscaler partnerships and deep digital engineering expertise has positioned it to secure large-scale, AI-driven transformation programs. All these factors reflect a defined market positioning, consistent activity, and a business model that continues to enhance the relevance of the Persistent brand in the global IT services landscape."

About Persistent Systems

Persistent Systems is a global enterprise providing services and solutions that drive AI-powered digital engineering and modernization across various sectors. With over 26,500 employees in 18 countries, the company is committed to innovation and achieving client success. Persistent offers a wide range of services including software engineering, product development, data analytics, customer experience transformation, cloud computing, and intelligent automation. The company is included in key indices like MSCI India and various indices on the National Stock Exchange of India, reflecting its significant market presence and stability.

The company has achieved carbon neutrality, reinforcing its dedication to sustainable practices and responsible business conduct. Recognized by Newsweek and Plant A Insights Group as one of America’s best workplaces for inclusion and diversity in 2025, Persistent is a signatory of the UN Global Compact, aligning its strategies with universal principles on human rights, labor, environment, and anti-corruption measures. Notably, Persistent's value has surged by 468% since 2020, distinguishing it as the fastest-expanding IT services brand in the Brand Finance report titled "India 100 2025."

For more detailed information, visit www.persistent.com.