#United States #CJ 4DPLEX #ScreenX #Burbank #Cinemark

CJ 4DPLEX and Cinemark Expand Relationship

Introduction

In a groundbreaking move for cinema enthusiasts, CJ 4DPLEX and Cinemark have announced the addition of 20 new SCREENX locations, aiming to provide an immersive moviegoing experience across the globe. This expansion signifies a pivotal moment in the cinematic landscape, particularly with the introduction of SCREENX technology to Latin American audiences for the very first time.

Unveiling New SCREENX Locations

Out of the 20 new SCREENX auditoriums, 18 will grace various cities in the United States, with a significant number set to open in 2025 and the rest following in 2026. This expansion not only highlights the joint efforts of both organizations but also marks a significant milestone as Cinemark embraces innovative technology in its theaters.

Damian Wardle, Cinemark's EVP of Theater Technology Operations, expresses his excitement by highlighting the unique advantage SCREENX offers, enhancing storytelling by enveloping audiences in a visually striking 270-degree panoramic format. This immersive experience utilizes the walls of the theater to extend key scenes, engrossing attendees thoroughly into the narrative.

The Impact of SCREENX Technology

SCREENX sets itself apart as the first multi-projection technology in the world, revolutionizing how films are experienced. By expanding visual content beyond traditional film frames onto the left and right walls of the theater, it creates a captivating environment that enhances the overall viewing experience, drawing the audience deeper into the cinematic story being told.

As Don Savant, CEO of CJ 4DPLEX Americas, notes, this partnership not only aims to extend the geographic reach of SCREENX but also pushes the boundaries of cinematic engagement. He emphasizes the shared goal between CJ 4DPLEX and Cinemark to elevate the way movies are consumed, with a focus on delivering exclusive and differentiated formats.

A Historic Partnership

CJ 4DPLEX and Cinemark first joined forces in 2022, launching their initial SCREENX locations in California and Texas. The subsequent success fueled by the audience's demand for innovative formats laid the groundwork for this expansive collaboration. As they continue to evolve, their commitment to each other is evident in their shared vision of providing exceptional experiences for moviegoers.

About CJ 4DPLEX

CJ 4DPLEX, headquartered in Seoul, is recognized as a pioneering cinema technology company. With offices worldwide, including Los Angeles, Beijing, and London, it specializes in creating transformative film technologies. Notably, their offerings include SCREENX, known for its breathtaking visuals, alongside 4DX and Ultra 4DX formats which augment the viewer’s experience through multisensory effects. The company takes pride in enriching narratives through innovative cinematic solutions that captivate audiences on an unprecedented scale.

About Cinemark Holdings, Inc.

Cinemark operates as a prominent player in the exhibition industry, providing exceptional out-of-home entertainment experiences across nearly 500 theaters and over 5,500 screens throughout the U.S. and Latin America. Based in Plano, Texas, the company integrates state-of-the-art projection technologies, upscale amenities, and award-winning customer service, ensuring a memorable cinematic journey for all patrons. Their dedication to evolving cinema experiences is evident in their robust offerings, including Barco laser projection and Cinemark XD, the number one exhibitor-branded premium large format globally.

Conclusion

As CJ 4DPLEX and Cinemark venture further into this partnership, the introduction of new SCREENX theaters marks a promising future for cinema. With their commitment to innovation and immersive experiences, fans can look forward to exploring new dimensions of storytelling in the rich tapestry of film.