Monster Energy Takes the Lead as Title Sponsor of SMX World Championship

Monster Energy Becomes Title Sponsor of SMX World Championship

In a landmark development for motorsports, Monster Energy has been named the first-ever title sponsor of the SMX World Championship series, as announced by the SMX League. This five-year agreement, worth eight figures, marks a significant expansion of their existing partnership, which includes support for the Monster Energy Supercross season through 2030.

Expanding Their Reach

With this new deal starting in 2026, Monster Energy will not only support the SMX World Championship but will also maintain its relationship with Feld Motor Sports, further solidifying its status in the racing community. Their long-standing commitment to the sport continues to resonate with fans who crave the adrenaline-fueled experiences that Monster delivers.

As part of the agreement, Monster Energy will leverage pass-through rights to retail partners, enhancing promotional efforts to direct traffic into grocery and convenience stores across various markets. This initiative complements their ongoing can redemption and recycling program that aims to engage fans actively by rewarding them with free entries into FanFest events.

Engaging Fans with Innovative Activations

Monster Energy’s presence at pre-race FanFest activities will remain robust, featuring a variety of engaging activations. Fans can look forward to on-site services like free haircuts from Monster Barbers and get tattoos from tattoo artists, along with thrilling showcases of BMX, FMX, and other motorsport stunts and performances.

Dave Muye, Vice President of Global Partnerships for Feld Motor Sports and the SMX League, expressed enthusiasm about the collaboration: "Monster’s deep-rooted involvement in motor sports aligns perfectly with our brand, enabling us to create incredible experiences for fans on and off the track. We are thrilled to embark on this new chapter together."

A Legacy of Partnerships

Monster Energy’s relationship with Feld Motor Sports began in 2007, primarily as the title sponsor of Supercross. This latest expansion into the SMX World Championship marks one of the longest continued partnerships in Monster's history, showcasing the significant growth and evolution of both brands. Mitch Covington, Senior VP of Motorsports at Monster Energy, commented, "Supercross has played a pivotal role in catapulting Monster Energy into the global brand it is today. We are thrilled to extend our sponsorship, further supporting this fantastic sport and its incredible fans."

Upcoming Racing Season and Playoffs

As the current season approaches its conclusion, fans can expect thrilling races ahead. The Pro Motocross season is near its end, with three rounds left, culminating in the postseason that kicks off on September 6. This will feature highlights like Playoff 1 at zMAX Dragway in Concord, North Carolina, and will conclude with the World Championship Final in Las Vegas on September 20.

To catch all the action, fans can purchase tickets at supermotocross.com/tickets. Additionally, broadcasts will be available live in both English and Spanish on Peacock and Telemundo Deportes, with international coverage in English, Spanish, and French via the Supermotocross Video Pass.

The synergy between Monster Energy and the SMX World Championship signifies a bright future for fans, participants, and sponsors alike, cementing a shared vision of growth and innovation in the exciting world of motorsports.