#Leverage Consulting #Positioning Equation #MIT Conference

Discovering the Chinese Positioning Equation at MIT

On March 2, 2025, the prestigious Massachusetts Institute of Technology (MIT) hosted the Leverage Conference, marking a significant event in corporate strategic innovation. The conference brought together experts, entrepreneurs, and industry leaders to delve into the evolving theory of positioning and its application in the business world. This event seamlessly combined international perspectives and local insights, emphasizing the increasing contributions of Chinese corporate strategies to global markets.

The Launch of the China Enterprise Strategic Innovation Global Forum

The forum, specifically organized by Leverage Consulting, was designed to address pressing issues surrounding corporate strategic innovation. It aimed to foster a platform for discussion among leading figures in various fields about the role of strategy in the era of digital transformation. This prestigious gathering underscored the rising importance of China's positioning theory, with global ramifications.

Rongjun Yao, the founder of Leverage Consulting, took center stage with a keynote address, discussing the groundbreaking Chinese Positioning Equation. This equation serves as a strategic framework crafted to assist Chinese enterprises in establishing distinct market positions and enhancing their brand value amid growing global competition.

The Essence of the Positioning Equation

The Positioning Equation is an innovative tool that unites elements of Western management theory with unique insights derived from China's business landscape. This hybrid approach is intended to empower companies to navigate the complexities of globalization successfully. Yao emphasized its integral role in aligning corporate strategies, marketing campaigns, and operational methodologies while fostering a holistic understanding of market dynamics.

In his keynote, titled **