#Japan #Shinjuku #Nakamuraya #spice blend #Sichuan Stir-fry

A Customizable Culinary Experience from Nakamuraya

Nakamuraya, a prominent brand in the Chinese culinary world, excitedly announces the launch of its new stew sauce, "Spicy Aroma Freedom Stir-fry Pork" (辛香自在回鍋肉), set to hit shelves nationwide on August 24, 2026. This innovative product invites culinary enthusiasts to customize their dining experiences by adjusting the spice and aroma levels to match their preferences. With this release, Nakamuraya aims to elevate the sensations and flavors of traditional Chinese cuisine for more personalized enjoyment.

What is the "Spicy Aroma Freedom Series"?

This new offering is part of Nakamuraya's "Spicy Aroma Freedom Series," which prides itself on using a selection of premium ingredients such as sweet bean sauce and doubanjiang. Each component is finely harmonized to create a rich and complex flavor profile. Adding the accompanying spicy spice mix allows individuals to tailor the heat and fragrance according to their mood—making it a versatile option for everyone, from those who shy away from spice to the true heat enthusiasts.

The success of their previous dish, the "Spicy Aroma Freedom Mapo Tofu," which effectively showcased the concept of personal flavor customization, inspired Nakamuraya to expand this idea into the stir-fry category. Positive customer feedback highlighted the joy of experimenting with spice levels and the versatility of the flavor, reinforcing the demand for a cooking solution that lets consumers enjoy their absolute preferences during meals.

Development Insights

• - The stir-fry sauce market has seen significant growth in the Mapo Tofu and stir-fried pork categories, with sales forecasted to increase by 40% in 2025 compared to the previous year.
• - A growing number of products in the stir-fried pork segment reflects the burgeoning interest in this cuisine, cementing its place in the market.
• - The successful reception of the Mapo Tofu further confirmed the need for a customizable sauce product that captures the spirit of personal preferences and easy cooking.

Key Features of the Product

1. Customize Your Flavor: The sauce makes it simple for users to prepare authentic stir-fried pork by merely adding cabbage, pork belly, and green onions, creating a balanced dish. For those not fond of spice, it can be enjoyed in its mellow state—simply by adjusting the amount of the provided spicy seasoning, consumers can elevate their dish to their liking swiftly.

2. Rich, Complex Taste: With a legacy dating back to 1932, Nakamuraya's culinary expertise shapes this sauce. Aromatic ingredients are stir-fried to perfection, maximizing flavors with additions like sweet soy sauce and cinnamon, encapsulating authentic Chinese taste combined with depth and richness.

3. Exciting Spicy Blend: The accompanying spicy seasoning is crafted from a blend of two kinds of Sichuan peppercorns and chili, creating a fragrant and invigorating experience. This balanced mix not only adds manageable heat but also accentuates the savoriness of the main ingredients, taking the meal to new dimensions of flavor.

Product Information

• - Product Name: Spicy Aroma Freedom Stir-fry Pork
• - Description:

- Stir-fry Sauce: Expertly cooked doubanjiang and fermented black beans bring out the maximized aroma, blended with sweet soy sauce and a hint of cinnamon for a profoundly layered Chinese sauce.
- Accompanying Spicy Seasoning: A perfectly balanced mix of aromatic Sichuan pepper and striking chili heat—add it in varying amounts to manage your preferred level of spice and aroma.

• - Retail Price: ￥220 (Excluding tax) / ￥238 (Including tax)
• - Launch Date: August 24, 2026, Monday
• - Volume: Sauce 90g, Side Spice 0.4g
• - Availability: Supermarkets nationwide
• - Best Before Date: 1 year and 6 months

About Nakamuraya

Established in 1901 in Tokyo, Nakamuraya initially started as a bakery, later expanding to offer authentic Indian curry and Chinese cuisine by 1932. Their continuous commitment to culinary excellence has led them to innovate in the retort food sector since 1995, seamlessly delivering restaurant-quality experiences to homes across Japan. The brand prides itself on pursuing true value in food that resonates with the joy of shared experiences.

With the upcoming launch of the Spicy Aroma Freedom Stir-fry Pork, Nakamuraya continues to enrich the lives of consumers with imaginative, delicious, and enjoyable dining options.