Kendall Jenner Takes on New Role as Global Creative Director for REVOLVE Group

Kendall Jenner Elevates Her Role with REVOLVE Group

In a significant move for both REVOLVE Group, Inc. and Kendall Jenner, the renowned fashion icon, the brand has officially announced the enhancement of their lasting partnership. Jenner has now stepped into the prestigious role of Global Creative Director for FWRD, while also being named an ambassador for REVOLVE Los Angeles. This extended collaboration marks a pivotal moment not only for the brand but also signals a bright future for fashion storytelling.

A Decade of Influence

Jenner’s journey with REVOLVE began nearly a decade ago, where her early collaborations laid the foundation for a strong relationship. In 2021, she was appointed as the Creative Director for FWRD, a role that allowed her to significantly influence the luxury retailer's fashion authority. Over the years, she has played a pivotal part in curating product edits, unveiling emerging designers, and enhancing brand narratives, establishing her as one of the fashion industry's leading voices.

The Role of Global Creative Director

As the newly appointed Global Creative Director of FWRD, Jenner will continue to steer the digital creative direction of the luxury retailer. Her responsibilities will encompass brand curation, monthly trend edits, and the spearheading of major marketing initiatives. This role allows her to leverage her unique insights into consumer preferences, ensuring that FWRD remains at the forefront of luxury fashion.

In addition, Jenner will also align herself as a REVOLVE Los Angeles ambassador. This dual position will see her represent the brand not only in campaigns but also at key events, allowing her to integrate REVOLVE's aesthetic with her own distinctive style. By curating exclusive fashion moments, she aims to embody the brand’s elevated aesthetic that is strongly tied to Los Angeles culture.

The Mutual Benefit of the Partnership

Raissa Gerona, President of Brand Partnerships at REVOLVE Group, expressed her enthusiasm regarding this enhanced partnership. "Kendall has been an integral part of the REVOLVE family for many years, and her influence on FWRD has helped shape the brand into one of the industry's leading luxury fashion destinations. As we continue to evolve both FWRD and REVOLVE Los Angeles, expanding our partnership with Kendall felt like a natural next step," she stated, highlighting Jenner’s unique ability to resonate with consumers through fashion.

In response, Jenner shared her excitement about her continuing relationship with REVOLVE. She stated, "I'm incredibly excited to continue this partnership with FWRD and expand my relationship with REVOLVE Los Angeles. Over the past five years, we’ve built something that feels authentic to who I am, and I love discovering new designers and curating pieces that I genuinely wear."

Positive Growth Amidst Changing Fashion Landscape

The renewed partnership comes at a time when FWRD is witnessing significant growth, reporting a 14% increase in net sales year over year for the year-to-date period ending June 30, 2026. REVOLVE Group, in conjunction with this growth strategy, is also focusing heavily on bolstering its international presence, reporting robust double-digit net sales growth outside the United States.

This collaboration between REVOLVE Group and Kendall Jenner sets the stage for an exciting chapter in the luxury fashion world. By combining Jenner's global influence with REVOLVE's expanding international footprint, they aim to continue shaping trends and narratives in the industry. The mutual dedication to innovative fashion storytelling ensures that both the brand and Jenner will remain significant players in the evolution of luxury retail.

Conclusion

With her fresh role at REVOLVE, Kendall Jenner is poised to further influence the luxury fashion narrative while connecting modern consumers with compelling fashion choices. The synergy between Jenner and REVOLVE Group illustrates a shared vision for an authentic and captivating fashion future. As they embark on this exciting new journey, the fashion world watches with keen anticipation.