#Japan #Tokyo #AI Sales Agent #S-CANVAS #nattoku.ai

S-CANVAS Corporation Launches Innovative AI Sales Agent

S-CANVAS Corporation has officially introduced its groundbreaking AI sales agent, nattoku.ai, designed specifically for e-commerce businesses. This new tool aims to revolutionize the way online retailers understand and engage with customer purchase intentions, a process traditionally based on the expertise of professional salespeople.

The development of nattoku.ai stemmed from extensive research into the methodologies that professional sales trainers use to help customers navigate their purchasing decisions. By parsing these processes into a systematic, replicable framework, S-CANVAS has created an AI agent that can be implemented immediately by merely entering an e-commerce site’s URL.

The Issue of Abandonment in E-Commerce

While the domestic e-commerce market is flourishing, surpassing 22 trillion yen, it faces significant challenges. Conversion rates range from a mere 1% to 3%, with cart abandonment rates as high as 85%. This stark contrast highlights the absence of skilled sales personnel in online contexts. In contrast, physical stores benefit from conversion rates of about 20%, offering customers the kind of nuanced engagement that is sorely lacking online.

Online shoppers meticulously review product specifications and customer feedback, yet many exit without completing a purchase, often plagued by questions that remain unaddressed. The key to successful sales, typically fostered by an in-store sales representative, can now be achieved through nattoku.ai, effectively bridging this open gap in the digital shopping experience.

Insights from Professional Sales Processes

The essence of nattoku.ai lies in its ability to simulate the “science of professional sales.” By thoroughly analyzing and structuring how expert salespeople guide customers through their buying processes, the AI offers a framework consisting of five crucial stages:

1. Identifying Customer Doubts: Understanding what customers may not articulate about their hesitations.
2. Clarifying Choices: Establishing meaningful comparison criteria to narrow down options.
3. Offering Recommendations: Presenting reasons why a product suits the customer's needs.
4. Building Confidence: Instilling a sense of conviction that the selected product is the right choice.
5. Establishing Trust: Cultivating a desire in customers to return for future advice and purchases.

Real-world transactions, however, are rarely linear, as they must adapt to varying customer situations, values, and concerns, thus requiring a sophisticated approach to communication. Examples include customers fearing past negative experiences, seeking personal product matches among many options, or feeling overwhelmed by similar choices from different brands.

The AI Agent Adaptability

Nattoku.ai incorporates hundreds of branching logic systems that allow it to adapt its approach based on customer context. What a seasoned sales agent could determine through experience and intuition, the AI accomplishes through structured algorithms. This enables the provision of customized and effective engagement strategies, ensuring the quality of interactions remains high, regardless of scale.

As an AI Sales Agent, nattoku.ai positions itself not solely as a query-responder but as a facilitator that guides consumers towards informed decisions.

Data-Backed Confidence

The effectiveness of nattoku.ai, termed the “science of persuasion,” is supported by empirical data from customer interactions, illustrating its potential impact. Conducted with a sample size of n=279 and over 6,000 conversation instances, this data underscores the need for enhanced AI sales engagement in today's online shopping landscape.

The Urgency of AI Integration for E-commerce Businesses

The lack of sales engagement in online retail has been a persistent issue for over a decade, but it has become increasingly urgent as AI technologies develop. Systems like ChatGPT and Google’s AI-based shopping experience are already shifting the starting point of consumer product searches from e-commerce sites to AI platforms, presenting a dual threat to online retailers.

Retailers risk losing visibility among consumers, transforming their e-commerce spaces into mere back-end operations, far removed from customer views. Additionally, the risk of product commodification escalates, as prices and specs overshadow the unique brand narratives and stories that set products apart.

To survive in this evolving landscape, e-commerce operators must cultivate customer experiences that cannot be easily replicated by AI platforms. Nattoku.ai excels in understanding customer hesitations and providing a tailored, persuasive sales approach, positioning itself as an invaluable asset amid the proliferation of generic AI shopping experiences.

The Value of Zero-Party Data

As AI-driven shopping becomes the norm, valuable insights into consumers’ decision-making processes are at risk of being lost. The interaction facilitated by nattoku.ai encourages customers to share their thoughts and issues voluntarily, generating high-quality zero-party data that is challenging to capture via traditional methods such as cookies or surveys. Collecting and utilizing this data can drive improvements in UI, product development, and CRM initiatives, ultimately serving as a crucial business asset.

Future Developments

Looking forward, S-CANVAS plans to expand nattoku.ai’s functionalities across messaging platforms beyond LINE, strengthen its integration with major e-commerce platforms, and enhance its various capabilities. Additionally, the company aims to develop an AI sales platform that connects more closely with physical retail spaces, thereby fulfilling its mission to enrich the quality of consumer choices and experiences, improving overall economic activities.

For businesses interested in implementing or previewing nattoku.ai, inquiries can be directed to [email protected]. More information can be found at nattoku.ai.

Company Overview

S-CANVAS Corporation
Location: Ginza, Chuo-ku, Tokyo
CEO: Yoshitoshi Nakamura
Established: August 2023
Business: Development and operation of AI sales agent "nattoku.ai" for e-commerce businesses.