Reducing Traffic Accidents through Effective Safety Education Techniques

Introduction to Effective Safety Education in Logistics

In an effort to tackle the increasing concern over traffic accidents in the logistics sector, Funai Soken Logistics Co., Ltd. has released a free video titled "The Real Reason Why Accidents Don't Decrease: Creating Safe Education Materials to Reduce Accidents". This informative video aims to provide accessible and effective safety education, featuring expert insights from Mr. Keita Machida of LPS Safety Planning, with a focus on accident prevention strategies.

Background of the Initiative

With the alarming statistic of 23,259 reported traffic accidents involving commercial trucks in the fiscal year 2022, including 228 fatal incidents, the logistics industry finds itself at a crucial juncture. Although overall traffic accidents have shown a declining trend, accident reduction remains imperative for safeguarding companies and their personnel. The Ministry of Land, Infrastructure, Transport, and Tourism has established ambitious goals within the 11th Traffic Safety Basic Plan to reduce the number of fatalities below 2,000 and serious injuries below 22,000 by fiscal year 2025.

Despite ongoing efforts in the industry, many logistics businesses still struggle with delivering adequate safety training to their drivers. This is where the newly released video comes into play. It serves as a practical guide on how to shift the focus from post-incident reactions to proactive prevention through effective safety education.

What to Expect from the Video

In the video, viewers will learn:

- Transitioning Safety Education Focus: How to shift safety training from a reactive approach post-accident to a proactive strategy aimed at preventing incidents before they happen.
- Creating Effective Educational Materials: Advice on crafting educational material that is easily understood by drivers, enhancing retention and application of safety practices.
- Post-Accident Follow-Up Strategies: Best practices for supporting drivers after an accident occurs, ensuring that they receive necessary guidance and resources.

Expert Insights on Accident Prevention

Mr. Keita Machida, the representative of LPS Safety Planning, is a highly regarded figure in the logistics field. With a background that includes serving as the Executive Officer of the Safety Promotion Department at Suntory Logistics, Mr. Machida has developed extensive expertise in constructing management schemes and standard operational procedures for logistics. Having founded LPS Safety Planning in June 2019, he assists various companies in addressing their safety challenges, successfully implementing accident reduction strategies that have resulted in an 80% decrease in incidents compared to the previous year.

This initiative represents the second installment of a series dedicated to improving safety education within logistics companies and assisting in achieving the industry’s goal of reducing accidents effectively.

Company Overview

Funai Soken Logistics Co., Ltd. was established with the mission of creating advanced model companies in the logistics sector. They provide hands-on consulting services aimed at elevating the performance of medium and small-sized logistics firms. Their services cover a wide range, including securing new clients, negotiating freight rates, driver recruitment, and developing HR and wage systems. Furthermore, they operate the “Logistics Provider Management Research Association”, which gathers over 350 logistics company executives nationwide, making it one of the largest management platforms in Japan.

For more information or to reserve your free viewing of the educational video, please navigate to this link. Viewers can expect a straightforward registration process taking no more than 30 seconds.

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