#Japan #Tokyo #Customer Experience #Digital Marketing #LTV Growth

Unpacking the Relationships Between Rising Advertising Costs and Stagnant LTV

As we move further into the digital age, businesses are increasingly grappling with the paradox of escalating advertising costs while customer Lifetime Value (LTV) remains stagnant. Momentum Inc., based in Tokyo, Japan, is set to address this critical challenge in collaboration with Supership Inc. through a comprehensive online seminar titled "Understanding Why Customer LTV Is Not Increasing Despite Rising Ad Costs." Scheduled for September 3, 2026, this seminar promises to shed light on the disconnect between customer acquisition and retention strategies.

The Issue at Hand

In recent years, the cost per acquisition (CPA) has skyrocketed, yet many companies still find themselves unable to retain customers effectively. The root of this problem lies in the separation between the marketing departments focused on customer acquisition and those dealing with customer relationship management (CRM). When these two departments are only connected through disjointed interactions—or as isolated "dots"—the customer's experience quickly becomes fragmented.

To further complicate matters, the shift towards cookie-less data strategies and the reliance on first-party data introduce limitations in understanding customer behavior. If companies fail to identify the demographics and contexts of their users accurately, customer attrition is inevitable. An inability to filter through data noise can also lead to ineffective personalization, causing marketing efforts to backfire.

Seminar Highlights

The upcoming seminar will delve into these pressing issues, exploring comprehensive strategies that unite the customer acquisition process with CRM into a continuous "line" rather than isolated points. Participants will gain insights on:

1. Meaning-Creation Marketing: In the first session, attendees will discover how to maximize LTV from the first visit using a nuanced approach based on the intersections of personality, context, and moment.

2. Identifying Data Noise: The second session focuses on the true nature of data challenges that impede LTV growth. Participants will learn how to combat ad fraud and multi-factor authentication issues to enhance data integrity.

3. Interactive Discussions: The event will also feature a talk session that invites questions, facilitating direct engagement between the attendees and industry experts, thus enriching the learning experience.

Who Should Attend?

This seminar is tailored for:

• - Marketing professionals involved in advertising operations and customer acquisition.
• - CRM and Marketing Automation (MA) operators.
• - Chief Marketing Officers (CMOs) and business leaders seeking to enhance their marketing strategies.
• - Anyone feeling limited by the effectiveness of data utilization and personalization efforts.
• - Organizations that are experiencing stagnation in sales and LTV despite robust advertising investments.

Event Details

• - Title: "Understanding Why Customer LTV Is Not Increasing Despite Rising Ad Costs" – Visualizing True Customer Insights and Creating a Consistent Experience from Acquisition to Purchase.
• - Date: September 3, 2026 – 1 PM to 2 PM (Japan time)
• - Format: Online (via Zoom)
• - Host: Supership Inc. and Momentum Inc.
• - Cost: Free (Registration required)

For more details and to register, visit: Registration Link

Expert Speakers

Hiroya Matsubara

• - Position: Marketing Architect Department Manager at Supership Inc.
• - Matsubara's experience includes leading integrated marketing for major telecommunications firms and initiating data utilization projects aimed at maximizing data value.

Ryota Niihara

• - Position: VP of Sales at Momentum Inc.
• - Niihara has extensive experience in digital advertising and has played significant roles in various organizations to enhance digital marketing and business growth.

Conclusion

Momentum Inc. strives to create a trustworthy digital infrastructure, focusing on developing high-precision ad verification solutions to ensure a healthier Internet advertising environment. The upcoming seminar aims to empower marketers with the knowledge to navigate rising costs while enhancing LTV and maintaining customer satisfaction.

Join us as we redefine customer engagement strategies and address the pressing challenges of today’s marketing landscape.