RekoChoku's P!TNE Enhances Theater Experience
In a groundbreaking move, RekoChoku, based in Tokyo, has unveiled that its NFC technology-driven fan goods solution, P!TNE, will be incorporated into the merchandise of the upcoming Kimusuba Theater 2025 event, titled "Auto Reverse." Beginning on August 8, 2025, fans attending performances in Tokyo and Osaka will have the opportunity to purchase the special edition Auto Reverse cassette, which includes unique audio content accessible through the P!TNE app.
What is P!TNE?
P!TNE, launched in 2024, has primarily focused on concert merchandise and music album perks. However, this marks its debut in the realm of theater offerings. P!TNE utilizes Near Field Communication (NFC) technology to connect physical merchandise with digital content such as music, voice recordings, and videos, thereby bridging the gap between artists and their fans. With P!TNE, fans simply need to tap their smartphones against NFC-enabled merchandise to unlock exclusive audio experiences, enhancing their engagement with the performance.
Special Edition Auto Reverse Cassette
The Auto Reverse cassette is designed to evoke the theatrical title and comes packaged with an NFC-enabled card, a mini poster, holographic stickers, a cassette case, an index card, and an external sleeve, all for the price of 4,000 yen. This special item not only serves as a tangible memory of the event but also unlocks original audio content exclusively for purchasers, creating a unique fan experience that goes beyond traditional merchandise.
Important Purchase Information
Fans should note the following important details when considering a purchase:
- - Exchanges and returns are not permitted unless the product is defective. Any defective items or issues with P!TNE must be addressed at the venue on the day of purchase, so fans should thoroughly examine their items immediately.
- - To enjoy content playback, users need an NFC-compatible smartphone (with certain exceptions) and the P!TNE app, which is available for free. The sound playback is available until September 30, 2026, after which the audio content will no longer be accessible. Each NFC card can only be used with one smartphone, and reinstalling the app can count as using another device, limiting access.
Kimusuba Theater 2025 Overview
Performance Details:
- - Cast: Subaru Kimura, Shintaro Asanuma
- - Production and Direction: Kentaro Kobayashi
- - Tokyo Performance Venue: Kokumin Kyosai Coop Hall / Space Zero, Shibuya, Tokyo (August 8 - 17, 2025)
- - Osaka Performance Venue: Sankei Hall Breeze, Osaka (August 22 - 24, 2025)
- - Ticket Price: 7,000 yen (reserved seating)
(Entry not permitted for children under 3 years old)
- - For updates, follow @Kimusuba_Gekijo on social media.
Conclusion
RekoChoku's P!TNE is ushering in a transformative era for fan merchandise, emphasizing the symbiotic relationship between artists and fans. By integrating digital elements into physical goods, P!TNE enriches the overall experience of attendance at live performances. As excitement builds for the Kimusuba Theater 2025, fans can look forward to creating lasting memories with innovative technology. For further inquiries about P!TNE and potential collaborations to enhance merchandise offerings, visit their official website at
P!TNE Official Site.