ANTA Sports Becomes Largest Shareholder of PUMA with 29.06% Stake Acquisition

ANTA Sports Takes Major Step in Globalization

ANTA Sports Products Limited, recognized as a leader in the multi-brand sportswear sector, has officially acquired a 29.06% stake in PUMA SE from Artémis SAS. This strategic investment, amounting to EUR 1,505.5 million, positions ANTA as the largest stakeholder in the renowned sports brand, thereby reinforcing its presence in the global sporting apparel market. The acquisition was finalized following the completion of regulatory approval processes and adherence to typical closing protocols.

The investment represents a pivotal moment for ANTA Sports, furthering its ambitious 'single-focus, multi-brand, globalization' strategy. Through this acquisition, ANTA aims to leverage its extensive experience in managing multiple brands to enhance PUMA’s market potential, especially in fast-growing regions such as China. Ding Shizhong, Chairman of ANTA Sports, articulated the company’s enthusiasm, noting, “We are delighted to become PUMA's largest shareholder and a long-term strategic partner.” He emphasized that the ever-expanding global market for sporting goods presents significant growth avenues as interest in fitness and active lifestyles gains momentum worldwide.

ANTA Sports plans to apply its management expertise, retail innovation, and resources to bolster PUMA’s competitive edge. “Our multi-brand strategy has proven successful. We aim to unlock PUMA's latent potential while respecting its distinct brand identity and independent governance,” remarked Chairman Ding. He expressed confidence in the existing management team at PUMA, underscoring the group’s commitment to fostering PUMA’s brand autonomy while still assisting in operational efficiencies.

Arthur Hoeld, the CEO of PUMA SE, welcomed ANTA Sports as a significant shareholder, regarding their commitment as a vote of confidence in PUMA’s strategy and future trajectory. He stated, “We see great potential in collaborating with ANTA Sports to create sustainable growth for PUMA and our stakeholders.”

While substantial changes are anticipated, it has been affirmed that ANTA Sports has no intentions of pursuing a takeover of PUMA. Instead, the organization aims to secure adequate representation on PUMA's Supervisory Board, fostering a cooperative relationship focused on both brands' growth. ANTA’s respect for PUMA’s heritage and unique brand positioning is fundamental to their partnership moving forward.

The collaboration between ANTA Sports and PUMA as strategic partners signifies a crucial step toward elevating PUMA’s global footprint and ensuring its reputation for innovation in the sports industry is upheld. As the relationship develops, both organizations are optimistic about the transformative journey ahead toward top-tier status among global sports brands.