Zoomlion Strengthens Local Operations in Africa for Infrastructure Development

Zoomlion Enhances Local Operations in Africa

Zoomlion Heavy Industry Science & Technology Co., Ltd., known simply as Zoomlion, is significantly boosting its local operations across Africa. This strategic move is aimed at supporting regional infrastructure development, promoting agricultural mechanization, and establishing long-term market growth. This expansion coincides with China's new policy of zero tariffs for 53 African countries with diplomatic relations with China. Additionally, the upcoming China-Africa Economic and Trade Expo in Morocco in 2026 presents further opportunities for Zoomlion to solidify its local service networks and enhance collaboration with clients and partners in the African market.

As part of its long-term commitment to the African market, Zoomlion has recently inaugurated its Moroccan subsidiary in Casablanca. This marks a significant step in their ongoing localization strategy. The new local platform is set to improve the accessibility of equipment, facilitate spare parts support, and enhance on-site service capabilities. Moreover, it underscores Morocco's pivotal role in Zoomlion's North African operations. With this added presence, Zoomlion aims to meet customer needs more efficiently, providing robust support for construction projects, transportation, ports, stadiums, and energy efforts in Morocco and the broader North African market.

Zoomlion made its initial foray into Africa back in 2007 and has since become one of the first Chinese manufacturers to establish a significant footprint on the continent. After nearly two decades, the company has developed a comprehensive network throughout Africa, with construction machinery, mining equipment, and agricultural machines forming the core of its regional portfolio.

Across the African continent, Zoomlion's equipment has played an integral role in numerous major infrastructure projects, including Egypt's new administrative capital, the Julius Nyerere Hydroelectric Project in Tanzania, the N'Djamena Stadium in Chad, and the Rosso Bridge linking Senegal and Mauritania. The company also continues to expand its presence in the agricultural machinery segment, addressing local needs for farming, mechanization, and after-sales services.

In 2026, Zoomlion plans to showcase its latest generation of flagship products at the China-Africa Economic and Trade Expo in Morocco. The company will host specialized events, including a seminar focused on the application and development of agricultural machines between China and Africa, aimed at fostering discussions on smart agricultural machinery, precision operations, and remote maintenance solutions.

Zoomlion's business activities in Africa have shown remarkable growth, with a 157% year-on-year increase in revenue for the region reported in 2025. The company remains committed to reinforcing its local operations, expanding its service capabilities, and collaborating with local partners to foster regional infrastructure development and long-term economic growth in Africa.

This strategic expansion underscores Zoomlion's vision of becoming a leader in the African marketplace, enabling the company to adapt to local demands while contributing to the continent's infrastructure and agricultural advancement.