#USA #Shelton #DW #Timex Group #Daniel Wellington

Timex Group Completes Full Acquisition of Daniel Wellington

On July 2, 2026, Timex Group proudly announced that it has successfully concluded the acquisition of the renowned watch and jewelry brand, Daniel Wellington. This significant milestone underscores Timex's commitment to advancing its global brand portfolio and further developing its presence in the luxury goods market.

This acquisition marks the culmination of Timex Group's engagement with Daniel Wellington, having initially acquired a 25% stake in the brand three years prior. The partnership has fostered close collaboration in various domains like product development, procurement, and brand communication. Timex Group’s leadership has expressed admiration for Daniel Wellington's dedicated team and the impressive quality of its product offerings. The progress made over the past three years, steering the brand back toward a growth trajectory, has emboldened Timex Group to take full ownership.

Tobias Reiss-Schmidt, President and CEO of Timex Group, conveyed his enthusiasm about the acquisition, stating, "The more we collaborated with the Daniel Wellington team, the more confidence we gained in the potential of the brand. It’s impressive how they have worked to reignite growth, and now that we own 100% of the brand, we are poised to significantly increase our investments. Our global expertise and operational infrastructure will be fully leveraged to propel Daniel Wellington's development forward."

As part of this acquisition, Daniel Wellington will continue to operate independently within the Timex Group. The brand will maintain its Scandinavian minimalist design ethos and its unique connection with consumers, which played a crucial role in its worldwide success. The Timex Group intends to leverage its extensive experience in design, product development, procurement, manufacturing, distribution, digital engagement, and brand development to enhance Daniel Wellington’s growth.

This complete acquisition aligns with Timex Group's strategic vision of building a portfolio of distinctive global brands that resonate with consumers while offering compelling storytelling. Daniel Wellington is expected to solidify Timex's position in the design-oriented watch and jewelry market and showcase the group’s capability to realize the long-term potential of iconic brands.

Filip Tysander, the founder of Daniel Wellington, expressed pride in the journey of creating a brand that emphasizes timeless design, noting, "Witnessing the brand evolve into a globally recognized entity has been remarkable. It’s crucial for Daniel Wellington to continue evolving while preserving what has made it special. The Timex Group respects our brand identity and brings the necessary expertise and scalability to support its growth. I am grateful for our team's incredible journey and remain confident in Daniel Wellington’s future success."

While the financial specifics of this deal remain undisclosed, the implications of this full acquisition promise to unlock new growth avenues for both Timex Group and Daniel Wellington, reinforcing their positions in the competitive landscape of watches and jewelry. With a shared vision for innovation and growth, this strategic move could herald a new chapter for both brands in the ever-evolving market.