#Japan #Tokyo #home remodeling #MY Renovation Lab #DYM Corporation

Introducing MY Renovation Lab

DYM Corporation, known for its diverse operations ranging from human resources to overseas medical services, has officially unveiled its latest offering - MY Renovation Lab. This new platform is designed to assist homeowners in making informed decisions about renovations by allowing them to compare multiple contractors quickly and effectively via a single request for quotes.

What is MY Renovation Lab?

MY Renovation Lab serves as a comprehensive portal for home remodeling, covering essential services such as exterior painting, roofing, interior renovations, and plumbing work. Homeowners can submit a single application to receive quotes from up to five different companies at once. This feature not only enhances the decision-making process by comparing price estimates but also assesses aspects such as proposal creativity, clarity of communication, and the quality of customer service provided by each contractor. Ultimately, users can choose a company that best fits their specific needs.

Background of the Launch

The inception of MY Renovation Lab is rooted in DYM's successful management of other comparative media platforms, including its prominent Kaitori Plus service. By leveraging operational insights gathered from multiple market experiences, DYM tailored its approach to optimize the home remodeling sector. The focus is on aligning user preferences with appropriate contractors through a meticulously designed hearing process that takes into account factors like project type, budget, timing, and priorities. This refined matching system promises to facilitate a more balanced examination of price versus proposal quality, enabling homeowners to confidently place orders and contractors to engage meaningfully with interested inquiries.

Strengths of MY Renovation Lab

1. Request Quotes from Up to Five Contractors

In the greater Tokyo area and surrounding prefectures, MY Renovation Lab allows users to simultaneously request quotes from up to five contractors with just one submission. This ability to compare various companies side by side means that users can evaluate not only prices but also proposal strength, project management capabilities, and overall communication effectiveness. By limiting the number of featured contractors per region, the platform avoids excessive competition and information overload while maintaining a fair comparison environment, making it easier for users to select the right contractor for their needs.

2. High-Quality Referrals to Improve Satisfaction and Closing Rates

DYM's call center meticulously collects and organizes customer requirements and preferences to connect them with the most suitable renovation companies. By understanding elements such as desired work type, budget, timeline, and key priorities beforehand, the introduction of contractors is strategically tailored to reduce mismatches. This thoughtful approach ensures that initial meetings and site visits proceed smoothly, ultimately boosting both satisfaction and conversion rates. Unlike traditional information farms, MY Renovation Lab focuses on creating clearer comparison conditions before referrals are made.

3. Low-Risk Operations with Performance-Based Model

The platform employs a zero-cost listing and entry strategy, using a performance-based model that charges only referral and successful closing fees. This innovative structure supports small and medium-sized renovation businesses to participate with minimized risk. Companies are required to pay nothing upfront, allowing them to enter the market without burdening themselves with fixed costs. Flexibility in geographical scope and request volume empowers contractors to adapt their customer acquisition strategies in a risk-managed manner, encouraging sustainable business growth.

Future Plans

Scheduled to launch in September 2025, MY Renovation Lab will initially operate within the Tokyo Metropolis and three adjacent prefectures, with plans to gradually expand services to other significant areas of the country. The core mission emphasizes supporting optimal choices through concurrent quotes. Users will have the advantage of easily comparing not just prices but also proposal depth, project timelines, and warranty terms. Renovation businesses will benefit from the structured limit of up to five contractors per region and curated customer introductions, ensuring manageable new client acquisitions without incurring fixed costs. By focusing on speed and transparency, MY Renovation Lab aims to facilitate the growth of local contracting firms while enriching choices for both users and companies, contributing to the revitalization of the renovation market as a whole.

For more information, visit MY Renovation Lab.

About DYM Corporation

(1) Name: DYM Corporation
(2) CEO: Yuki Mizutani
(3) Established: August 2003
(4) Capital: 500 million yen
(5) Revenue: 25.8 billion yen (FY21), 32.46 billion yen (FY22)
(6) Headquarters: 10F Gate City Osaki East Tower, 1-11-2 Osaki, Shinagawa-ku, Tokyo
(7) Employee Count: 2,744 (as of April 1, 2025)
(8) Business Operations: WEB services, human resources, training, executive partner services, overseas medical services, M&A, etc.
(9) Website: DYM Corporation