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Enhancing Business Operations with Kairos3

In an era where precise data management is crucial for business success, Akashi Oil Co. has taken significant strides toward efficiency by implementing the integrated MA+SFA tool, Kairos3. This initiative, which was announced by Kairos Marketing Co., received attention on February 10, showcasing a practical application that details the transformation faced by this 125-year-old company based in Hamamatsu, Japan.

The Need for Change

Before the introduction of Kairos3, Akashi Oil struggled with how information was managed across its sales departments. Each salesperson tended to manage customer details and progress on deals in isolation, primarily using Excel spreadsheets. This led to difficulties in gaining a holistic view of company-wide sales efforts and hampered the ability of management to offer support when required.

Moreover, the process of creating presentations for sales meetings was tedious, as the required data was scattered across various formats and locations, causing an unnecessary burden on the sales team. As it became evident that this fragmented approach was unsustainable, the company began examining potential solutions to streamline its operations.

Discovering the Solution

Through research, Akashi Oil came across success stories from peer companies that had incorporated Kairos3 into their operations. They recognized that this tool not only facilitated the visualization of their sales activities but also allowed room for future growth in marketing capabilities. This evaluation ultimately led to the decision to adopt Kairos3, with the promise of enhancing both internal communication and operational efficiency.

Positive Outcomes from Implementation

Since the deployment of Kairos3, Akashi Oil has experienced substantial improvements. The tool has enabled centralized management of customer information and deal histories, granting a complete view of sales activities. Sales managers now benefit from a structured environment where they can easily identify stalled negotiations and provide timely advice, fostering a more proactive approach to sales management.

Furthermore, increased information sharing has transformed communication within the sales department. With relevant data being entered into Kairos3, the team is now utilizing this information for sales meeting presentations, significantly alleviating the burden of preparing materials for discussions and increasing the efficiency of these meetings.

This case study exemplifies how embracing technological innovations like Kairos3 can profoundly impact traditional businesses, enabling them to adapt to new market demands without losing sight of their foundational values.

About Kairos3

Kairos3 is a sophisticated tool designed to bridge the gap between marketing and sales activities, making data-driven decisions accessible to all users, regardless of their technical background. By concentrating various data points—from lead acquisition and management to tracking sales progress—Kairos3 empowers departments to undertake cross-functional initiatives that enhance productivity and drive revenue growth.

For more information about Kairos3, visit Kairos Marketing.

About Kairos Marketing Co.

Founded in September 2012, Kairos Marketing's mission is to make marketing more approachable. As developers of Kairos3, they also operate a media platform called “Make Free,” aimed at providing insights into the best practices in marketing and sales execution. By supporting businesses of all sizes across varying industries in utilizing marketing to foster sales activities, Kairos Marketing is committed to driving the advancement of Japan's manufacturing industry.

For further details about Kairos Marketing’s initiatives, check out their website at Kairos Marketing.