Optimal Data Utilization Balancing BI Observation and AI Analysis

Optimal Data Utilization in the AI Era

In today’s rapidly evolving digital landscape, the integration of Business Intelligence (BI) and Artificial Intelligence (AI) is emerging as a crucial necessity for effective data utilization. Cross Marketing Corporation, based in Shinjuku, Tokyo, is excited to announce an insightful webinar scheduled for February 19, 2026, focusing on the intersection of BI observation and AI exploratory analysis.

The Current State of Data Utilization

With the advancements in digital transformation (DX), businesses have increasingly recognized the importance of leveraging behavior data from sources such as POS systems and web logs. However, qualitative data from surveys often languishes in isolated files, with companies merely fulfilling the cycle of report creation without harnessing this valuable resource. This presents a significant obstacle for many organizations.

The emergence of generative AI has revolutionized this situation. Now, organizations can readily analyze previously neglected qualitative data, turning it into actionable insights almost instantaneously. During our upcoming webinar, we will share best practices to navigate the AI era effectively using these dual approaches, namely BI for observation—tracking changes, and AI for exploratory analysis—uncovering underlying factors.

Enhancing Data Skills in Your Organization

At Cross Marketing, we are dedicated to more than simply providing tool implementation support. We focus on empowering researchers and marketers to gain engineering skills, transforming them into proficient 'data marketers.' This approach ensures that organizations can deploy data more effectively, leading to improved decision-making processes. In our session, we will also introduce our renewed data utilization support services, emphasizing this commitment to skills development and knowledge accumulation.

Webinar Overview

Our interactive session, which will last a concise 60 minutes, will cover the following key topics:
1. The Current Landscape of Survey Data in the AI Era
2. Defining Roles: The Complementary Use of AI and BI
3. Building an Infrastructure that Supports Organizational Data Utilization
4. Strategies for Achieving Data-Driven Decision Making

Who Should Attend?

This webinar is ideal for:

- Professionals who feel overwhelmed by report generation and struggle to leverage data in business decisions.
- Individuals interested in AI but facing challenges in integrating it into daily operations and data preparation.
- Teams whose BI tools are underutilized and have become mere viewing platforms.
- Marketers aiming to develop a framework that empowers them to handle data independently from external vendors.

Event Details

- Title: Optimal Data Utilization Balancing BI Observation and AI Analysis
- Date: February 19, 2026
- Time: 15:00 - 16:00 JST
- Format: Online via Zoom (registration required)
- Cost: Free
- Registration Link: Cross Marketing Seminar

Note: Participation may be restricted for competing businesses.

Cross Marketing remains committed to enhancing marketing research and solutions tailored to meet our clients' diverse needs while incorporating a variety of advanced methodologies.

Company Overview

- Name: Cross Marketing Corporation
- Location: 24F Tokyo Opera City Tower, 3-20-2 Nishi Shinjuku, Shinjuku-ku, Tokyo
- Established: April 1, 2003
- CEO: Mikihiro Igarashi
- Business Focus: Marketing research and consulting services related to marketing research.