Mektec and Ibaraki Robots: A Partnership in Sports and Community
Mektec Corporation, a group company of NOK Corporation, has renewed its sponsorship agreement with Ibaraki Robots for the third consecutive year, solidifying their role as a gold sponsor and M-HOPE project partner for the upcoming 2026-27 season. This collaboration not only highlights Mektec’s commitment to supporting local sports but also underscores its dedication to engaging with the Ibaraki community in meaningful ways.
Enhancements for the Upcoming Season
As part of this renewed agreement, Mektec will prominently feature its logo at the Adastria Mito Arena, ensuring that fans and attendees alike can see their commitment to the team. This season, the visibility will extend beyond the arena’s vision display to include warm-up jackets, secondary shirts, and LED advertising. Such visibility is expected to enhance fan engagement and brand recognition significantly.
One of the most exciting initiatives for the upcoming season is the introduction of KKOOR, a hair tie product developed by NOK, which has been officially adopted as one of the Ibaraki Robots’ merchandise offerings. Designed in the team’s signature blue and orange hues, these hair ties will be available starting September 12, 2026, at the pre-season game. The retail price will be set at 700 yen (tax included), making it an accessible way for fans to showcase their team spirit.
KKOOR – A Game Changer in Hair Accessories
KKOOR, which translates to “the tying” in Japanese, is NOK's first direct-to-consumer product, set to launch in February 2024. This innovative hair tie is created from a new type of silicone material and features a unique star-shaped cross-section. This design not only securely holds hair in place but also allows for easy removal. The product is versatile for everyday wear, suitable for various hairstyles, and is resistant to sweat and water, making it ideal for sports and outdoor activities.
Commitment to Community Development
Ibaraki has been a significant production base for Mektec, and the company places great importance on fostering relationships within the local community. As part of its ongoing efforts, Mektec has supported Ibaraki Robots since 2024, intending to contribute to the healthy development of children through sports. This season, as part of their partnership, they will continue to support initiatives such as donating basketballs to local middle schools, conducting wheelchair experience days, and participating in community events like the Ushiku Autumn Festival.
Ibaraki Robots Profile
Currently a member of the B.LEAGUE PREMIER, Ibaraki Robots represents Mito City and has established friendly partnerships with several surrounding towns including Ushiku City and Hitachinaka City. The team seeks to inspire fans and promote basketball within the community while creating a loyal fan base.
For more information, please visit
Ibaraki Robots' Official Website.
Conclusion
The partnership between Mektec and Ibaraki Robots exemplifies the powerful connection between sports organizations and local businesses. By combining efforts, they are not only enhancing the game day experience for fans but are also making a profound impact on the youth in their community. As they move into the 2026-27 season, the excitement surrounding their initiatives promises to foster a stronger bond among fans and athletes alike, ultimately benefiting everyone involved in this thriving partnership.