#USA #Ann Arbor #ASICs #University of Michigan #Running Innovation

ASICS Opens Its First Industry-Academia R&D Lab for Running Innovation

ASICS has taken a significant step in revolutionizing running technology by announcing the opening of the AMSI Lab at the University of Michigan. This lab, which is part of the ASICS Michigan Sport Innovation Center (AMSI), aims to integrate multidisciplinary research with real-world applications in sports innovation.

Collaboration for Running Innovation

The collaboration between ASICS and the University of Michigan is rooted in a belief that directed research can address the practical needs of athletes at all levels. President and COO of ASICS Corporation, Mitsuyuki Tominaga, emphasized that this partnership allows for innovative thinking drawn from scientific, engineering, and design disciplines, which can drive substantial advancements in product development. The goal is not just to innovate, but to translate those innovations into useful products that enhance athletic performance.

At the heart of AMSI Lab is a unique model that blends ASICS' Human Centric Science ethos with the University’s wide-ranging expertise in science and engineering. This dynamic collaboration will empower university researchers to apply their knowledge in a practical setting, with the overarching aim of improving sports gear designed for runners.

Research and Development Areas

The lab will host projects across multiple fields, including biomechanics, materials science, and robotics, each geared towards enhancing future footwear and athletic wear. Notable projects include:

• - Biomechanics for Real-World Measurement: Utilizing computer vision to assess runners' movements and loads through video analysis, which brings advanced biomechanical studies into everyday settings.
• - Bio-Inspired Designs: Investigating animal movement on challenging terrains to inform footwear designs suited for uneven surfaces.
• - Kirigami-Based Structures: Exploring lightweight and adaptable shoe designs through principles derived from traditional Japanese kirigami.
• - Innovative Fabrics: Development of new 3D fabrics that provide a personalized fit and support.
• - Wearable Energy Solutions: Creating structures that store and release energy to enhance running efficiency and reduce fatigue.
• - Product Mapping for Design Innovations: Researching runners’ preferences and performance to spark new design opportunities.

Athletes of various skill levels will provide continuous feedback throughout the research phases, ensuring that the final products are not only innovative but also practical and effective in real-world conditions. This iterative process emphasizes the importance of user feedback, reflecting the diverse running community present in southeastern Michigan.

A Commitment to Innovation

ASICS has committed $25 million to this partnership, which forms part of a broader initiative to innovate within a rapidly evolving marketplace. The ASICS Institute of Sport Science America (ISS America) will oversee the connection between this local research hub and ASICS' international R&D network, facilitating rapid development and testing of new products based on research findings from the AMSI Lab.

As research flourishes, insights gleaned from the AMSI Lab will develop into new technologies and products expected to emerge by 2028. This proactive approach demonstrates ASICS' dedication to enhancing athletic performance through scientific discovery and innovation.

Looking Forward

The AMSI Lab represents a significant milestone for ASICS, ushering in a new era where athlete insight directly drives innovation. By anchoring research firmly within a multi-disciplinary context and establishing a closer relationship with the running community, ASICS aims to redefine performance standards and inspire future generations of athletes.

In summary, the AMSI Lab not only signifies a collaborative achievement between ASICS and the University of Michigan but also sets the stage for the next wave of running technology that promises to enhance how we train and perform in the sport we love.