Duluth Trading Teams Up with Sporting Kansas City for Rugged Partnership

Duluth Trading's New Partnership with Sporting Kansas City

In an exciting development, Duluth Trading, a prominent lifestyle brand known for its rugged workwear and outdoor apparel, has been named the Official Rugged Lifestyle Partner of Sporting Kansas City (SKC) for the 2026-2028 seasons. This collaboration aims to create meaningful connections between the brand and SKC's devoted fanbase through various matchday activations and community programming.

A Natural Fit for Both Brands

Duluth Trading has always prided itself on catering to hardworking people, aligning its image with values that resonate deeply within the sports community. Garth Weber, SVP of Brand and Marketing at Duluth Trading, commented on the partnership: "We've built our brand for hardworking individuals, and partnering with Sporting KC aligns with our commitment to investing in sports and community engagement. Their strong work ethic and dedication to community services reflect what our brand stands for."

Matchday Activations

As the Official Rugged Lifestyle Partner, Duluth Trading will integrate itself into the experience of Sporting KC's matchdays. The partnership will see Duluth's branding prominently displayed during games, and fans can engage with the brand through unique experiences. One standout initiative is the Big Dam Van, a traveling pop-up activation that will make appearances in the Sporting Plaza during select MLS regular-season home matches.

Celebrating Grit and Passion

The collaboration will not only focus on the games but will regularly highlight the individuals who embody the grit and passion of both Duluth Trading and Sporting KC. Various opportunities will be created throughout the season to showcase the players, behind-the-scenes staff, and dedicated fans who contribute to the club's ethos and community spirit.

In addition to fan engagement, Duluth Trading plans to support SKC’s Sporting Salutes initiative, which recognizes military members and local heroes for their contributions to the community. This common goal strengthens the partnership, allowing both brands to celebrate the hardworking individuals who make Kansas City a vibrant place to live.

Creating Meaningful Connections

Jon Moses, Vice President of Corporate Partnerships at Sporting Kansas City, expressed his enthusiasm for the partnership, noting the importance of connecting with the club's supporters: "Our supporters are at the heart of everything we do, and we're always looking for partners that help us create meaningful connections with them. Duluth Trading's reputation for quality and authenticity mirrors what Sporting KC stands for, reinforcing our commitment to building experiences that acknowledge the hardworking individuals within Kansas City."

About Duluth Trading

Founded in Mount Horeb, Wisconsin, Duluth Trading Company has built a reputation for offering high-quality, solution-driven apparel and accessories tailored to the modern, self-reliant American. The brand's commitment to quality products is backed by the