#Japan #Tokyo #NSJAPAN #LOC #MangaLP

Achieving an Impressive ROI with Innovative Support

In the current landscape of business challenges, companies face persistent difficulties in hiring and promotional efforts. Despite having valuable information, many organizations struggle to communicate effectively, leading to significant opportunities lost. However, one company, NSJAPAN, based in Chiyoda, Tokyo, has stepped in to change this through their sales support and training services, particularly the innovative "Sales Knowledge Lab", which has notably assisted LOC in developing their new business venture focused on manga LP (Landing Page).

Background: The Structural Challenges Faced by Startups and SMEs

The reality today is that factors affecting hiring and promotional success have moved beyond merely selection of media or quality of production. The focus is now shifting towards crafting effective communication strategies that encompass who the message is for, what it conveys, the sequence of delivery, and the metrics used for evaluation. This shift is particularly challenging for small to medium enterprises (SMEs) and growing companies where business leaders and small teams often juggle responsibilities in sales and hiring, leading to a lack of systemization and stagnation in improvement cycles. Moreover, according to the Ministry of Health, Labor and Welfare, the effective job placement ratio stood at 1.18 times in November 2025, indicating a persistence of more job openings than suitable job seekers.

Comprehensive Support for Sales Organizations

The case study detailed herein represents not merely a showcase of LOC’s production capabilities. Instead, it demonstrates how a creative approach, specifically through manga, can serve as a foundation for a repeatable sales and hiring model to address the issues of ineffective communication. LOC has effectively tackled challenges common in the initiation phase of new businesses, including a lack of engagement in proposals and a failure to articulate winning strategies. The support provided has been tailored to meet the decision-making criteria of various stakeholders, including both the private and public sectors.

Main Support Activities Conducted

1. Target Design: Identifying industry-specific issues and prioritizing them.
2. Proposal Pathway Design: Connecting the value of manga LP to measurable outcomes such as inquiries and applications.
3. Proposal Material Improvement: Structuring proposal narratives and establishing comparative elements and decision-making criteria.
4. Revamping Negotiation Designs: Standardizing interview questions and proposal sequences along with timing for quotation presentations.
5. Knowledge Sharing System: Ensuring the accumulation and reproducibility of successful patterns.
6. Expansion of Implementation Support: Providing assistance for proposals and implementation processes directed towards listed companies and governmental agencies.

The support followed a structured four-step process:

• - Current Status Review: Cataloging data on negotiations, proposals, and orders.
• - Winning Strategy Design: Tailoring engagement axes, proposal pathways, and KPI definitions based on industry specifics.
• - Implementation of Standard Practices: Developing templates for proposals, scripts for negotiations, and standardizing quotation presentations.
• - Stabilization of Operations: Consistent review, improvement, and knowledge accumulation processes.

Results and Impact of Support on LOC

Since the inception of this support, LOC has successfully secured new orders on a monthly basis, achieving a staggering annual ROI of 288%. By leveraging manga LP as a focal point, they have effectively generated results, particularly in sectors such as logistics, manufacturing, and human resources, where recruitment challenges are very visible. Rather than merely producing materials, they established a self-sustaining operation that reinforces sales strategies and proposal enhancements through knowledge sharing. Furthermore, they have advanced the outreach to public entities and listed companies promoting the expansion of their business opportunities.

Testimonials from Stakeholders

Hiromasa Hasegawa, President of LOC

"Initially, we were challenged by how to translate the strengths of manga as a medium into results-driven proposals. With NSJAPAN’s comprehensive support, our targeting, proposal materials, and operational strategies became streamlined, which significantly improved our reproducibility for securing orders. Their assistance in designing and supporting our proposal and implementation processes based on decision-making requirements was invaluable, laying a solid foundation for our business expansion."

Shuhei Naito, CEO of NSJAPAN

"In new business ventures, even excellent services can falter if their messaging isn't executed thoughtfully. By using manga LP as a foundation, we integrated sales strategy and proposal design into a cohesive operation. Adapting proposal and implementation processes to fit different stakeholder needs, such as public government agencies and listed companies, has been essential for broadening our outreach. Moving forward, we aim to clarify the success criteria specific to each industry to facilitate informed decision-making by new business leaders."

About LOC

Located in Nagoya, Aichi Prefecture, LOC is a full-service support agency dedicated to delivering 'freedom of choice' to individuals and businesses. As a recruitment advertising agency, they address diverse hiring needs and enhance companies’ recruitment capabilities through both proprietary and major media platforms. Additionally, they provide creative solutions through web production, including homepage development, recruitment sites, and manga LP. Their innovative approach to using commercial manga in recruitment and public relations significantly enhances visibility and resonance with potential candidates. LOC goes beyond traditional advertising to redefine how businesses communicate their unique messages. For more information, visit LOC's official website.