#USA #New York City #FIFA World Cup #Buchanan's Whisky #Andrés Cantor

A Global Celebration for the FIFA World Cup 2026

With excitement building as we edge closer to the FIFA World Cup 2026, Buchanan's Blended Scotch Whisky has teamed up with legendary sports commentator Andrés Cantor to kick start an energetic celebration that embodies the spirit of football culture, particularly within the Latin community. This partnership saw the launch of the Buchamión, a mobile activation that merges music, rhythm, and community pride, making waves from the streets of New York City all the way to Mexico City.

A Vibrant Tribute to Latin Football Culture

With under a year until the World Cup, Buchanan's Whisky is stepping up as the official whisky sponsor for the event in North America. The Buchamión debuted with the unmistakable voice of Andrés Cantor, whose powerful commentary of '¡Gooooool!' has resonated with millions worldwide. This mobile celebration vehicle is inspired by traditional Latin American street vendors and is equipped with 16 speakers, carrying lively music and the rhythmic energy of football culture to fans across local neighborhoods.

Highlights of the Launch Event

The event kicked off in Manhattan, featuring surprise giveaways, merchandise, and opportunities for fans to win tickets to the World Cup. The Buchamión transformed various locations into vibrant celebrations, echoing the excitement of football. Notable stops included Flushing Meadows Park and BK Backyard Bar, where fans participated in unique experiences, including competitions to see who could hold their own ¡goooooool! for the longest.

The day culminated in a high-energy party that featured a surprise performance by Colombian artist DJ Pope, turning the Buchamión into a lively stage that united fans through football, music, cocktails, and cultural celebration.

Join the Dance Contest!

Fans aged 25 and older are invited to show their moves in the Buchanan's x FIFA World Cup 26 Dance Contest. Participants can showcase their best goal celebration dance for a chance to win up to four tickets to a group stage match in the United States, along with a $6,500 digital gift card. The contest runs until February 28, 2026.

An Invitation to Celebrate

Linda Lagos-Morales, Brand Director at Buchanan’s, expressed excitement about celebrating the way Latinos engage with football. “We’re taking the experience on the road with the Buchamión—uniting a football-loving community and bringing the vibrant energy of Buchanan's whisky to life,” she stated.

Continuing throughout the year, Buchanan's will take the Buchamión on a tour that stretches its impact across five World Cup host cities: Miami, Los Angeles, Houston, Dallas, and Chicago, all leading to the grand event.

Enjoying Buchanan's During the Celebration

For those looking to raise a glass to their home country during the Cup, Buchanan's invites fans to enjoy Buchanita, a festive cocktail blending whisky and fruity flavors:

Ingredients:
- 1.5 oz Buchanan's DeLuxe Blended Scotch Whisky
- 4 oz fresh pineapple juice
- Pineapple leaf for garnish

Instructions:
1. Shake the Buchanan's DeLuxe Blended Scotch Whisky with pineapple juice in a shaker filled with ice.
2. Pour into a lowball glass filled with ice and garnish with a pineapple leaf.

Fans can find more exciting details about the Buchamión, tickets, and the mixology of Buchanita by visiting www.BuchanansWhisky.com. With its introduction to consumers at a retail price of $29.99, Buchanans promises responsible enjoyment throughout the footballing festivities.

About Buchanan’s

Buchanan's Blended Scotch Whisky is known for its rich heritage of over 130 years. The brand prides itself on celebrating unity among diverse identities, crafted for enjoyment and connection among friends. Each bottle promises high-quality whisky, as reflected in their collection of award-winning variants.

About Andrés Cantor

Notably impactful in the sports narration arena for over four decades, Andrés Cantor's contributions have elevated the profile of football in the U.S. His iconic shouts of “¡Gooooool!” have become synonymous with football celebrations across the continent.

Through collaborative initiatives like the Buchamión, both Buchanan's and Cantor aim to encapsulate the passion and excitement of football culture.

Stay tuned for the upcoming events and join in the celebration as we gear up for the FIFA World Cup 2026!