Vpon and Loyalty Marketing Join Forces to Enhance Travel Initiatives for Japanese Tourists to Taiwan

Vpon and Loyalty Marketing’s New Collaborative Venture

Vpon Holdings, a leading cross-border digital transformation company based in Shibuya, Tokyo, has recently entered into a strategic partnership with Loyalty Marketing, the operator of the popular Ponta point service. The collaboration aims to roll out an integrated marketing package designed specifically for Japanese tourists traveling to Taiwan, utilizing the extensive data drawn from Ponta's membership base.

This new service is grounded in addressing the increasing demand for travel to Taiwan from Japan by providing a comprehensive solution that visualizes and quantifies the travel needs of the Japanese market. By efficiently integrating high-precision targeting, promotional design, delivery, and impact assessment, this initiative is set to reshape how travel marketing is conducted in the region. Vpon Taiwan will be the main driver for the rollout of this solution, providing it to Taiwanese tourist organizations, local governments, and travel-related businesses.

Background of the Service Launch

Taiwan stands out as a prime overseas travel destination for many Japanese, serving as a geographical and psychological neighbor. Despite this closeness, there has, until now, been an inadequacy in employing quantitative data to design and implement strategies that reveal those most likely to visit Taiwan and understand the best ways to appeal to them.

Vpon has previously supported inbound and outbound promotions across several Asian countries through cross-border marketing and data utilization. With Loyalty Marketing's vast database amassed from its Ponta membership of over 100 million people, the partnership aims to provide actionable insights and marketing strategies driven by the interests and behaviors of Japanese travelers.

Key Features of the Service

1. Visualizing and Quantifying Demand

The first step in offering the new service involves conducting detailed research aimed at visualizing and understanding the existing demand for travel to Taiwan within the Japanese market. This will spotlight Taiwan as a leading candidate for future overseas travel plans among Japanese citizens, demonstrating a strong inclination to visit compared to other regional destinations. The results will present solid data reflecting travel intent rates and comparisons with other countries in the region.

2. Expanding Interest through Ponta Data

Utilizing the research findings, the service will harness Ponta data to score travel interest and perform demand estimations tailored to specific demographic segments interested in Taiwan travel. This data-driven targeting allows advertising through various media channels owned by Loyalty Marketing, including mobile apps and SMS, further personalizing the marketing outreach. The partnership will refine promotional strategies and content planning based on profiles of individuals most likely to respond positively to Taiwan travel initiatives.

3. One-Stop Solution from Research to Impact Assessment

In addition to the design and implementation of marketing promotions, the service incorporates pre- and post-campaign evaluations, measuring response rates to advertisements as well as comprehension and sentiment towards the promotional content through Ponta research. This complete offering allows stakeholders to analyze everything from demand visualization insights to targeted delivery and effectiveness evaluations, ensuring a streamlined experience from start to finish. This significant feature aids in accumulating knowledge for future marketing plans based on visible campaign results.

Target Audience for the Service

The primary beneficiaries of this service encompass Taiwan's tourist boards, local municipalities, and businesses in the travel sector, including airlines, accommodation providers, and commercial facilities, along with any organization looking to boost tourist numbers from the Japanese market.

Future Developments

Through this partnership, Vpon and Loyalty Marketing are committed to enhancing and streamlining travel promotions from Taiwanese stakeholders towards the Japanese market. By leveraging data and technology for cross-border marketing initiatives, the two companies aim to invigorate tourism and economic exchange between Japan and Taiwan, creating richer experiences and opportunities for travelers.