After Two Decades, Performance Brokerage Services Announces Sale of Cox's Harley-Davidson in Rock Hill, SC

Performance Brokerage Services, North America's leading dealership brokerage firm, has announced a significant milestone in the motorcycle sales industry with the recent sale of Cox's Harley-Davidson in Rock Hill, South Carolina. This transaction marks the end of an era for the Cox family, as Jan Cox, the dealership's long-time owner, passes the torch to Carson Baker, an established name in the powersports community.

Founded in 2006, Cox's Harley-Davidson has served riders throughout York County, Charlotte, Greenville, and beyond. The Cox family’s legacy in motorcycle sales began much earlier, dating back to 1961 with the establishment of Cox's Harley-Davidson of Asheboro. Under Jan’s ownership, the dealership thrived due to its commitment to customer service and its active involvement in the local community. Jan expressed her heartfelt gratitude to the many loyal customers and community members who supported the dealership over the years.

As part of this transition, Jan hopes the new owner will continue fostering the strong relationships built with clients. She stated, "We had a strong run catering to riders from York County and the surrounding areas, and I wish Carson the best in carrying on this legacy."

George C. Chaconas, Senior Partner at Performance Brokerage Services, played a crucial role in facilitating this deal. His experience with the Cox family extends back to 2015, when he successfully advised them on the sale of another Harley-Davidson dealership. Chaconas commented on the satisfying nature of this recent sale, highlighting the trust and rapport he had built with Jan Cox over the years.

Carson Baker, the new owner, is no stranger to the Harley-Davidson community. His passion for motorcycles began in his early childhood and has since led him to create a successful business model centered around powersports. The acquisition of Cox's Harley-Davidson is his second purchase facilitated by Performance Brokerage Services, emphasizing the growing relationship between Baker and the firm.

With Baker’s extensive background in motorcycle sales—having opened his first dealership, Baker American Cycles, in 2014 and subsequently acquiring several other dealerships—he is poised to bring new energy to Cox's Harley-Davidson, which will be rebranded as Dog House Harley-Davidson. The location will remain the same at 1178 Galleria Boulevard, ensuring that loyal customers will continue to receive their beloved services in familiar surroundings.

Courtney A. Bernhard, another key advisor in this transaction, remarked on the complexities involved in buy-sell transactions and praised Baker's team for their proactive role in reaching a successful closing. The supportive networks from Performance Brokerage Services, honed over decades of experience and numerous transactions, played a critical role in this smooth transition.

Looking forward, the new dealership aims to uphold the traditions and standards set by the Cox family while expanding operations and reaching new audiences. Baker's goal is to elevate the customer experience even further, relying on the foundation established by the Cox family and invigorating the local motorcycle community.

In summary, the recent transaction is a blend of nostalgia and fresh beginnings for Cox's Harley-Davidson. With the Cox family entering retirement and Baker stepping in as the new owner, the future holds promise for both customers and employees alike in Rock Hill’s powersports scene. This sale stands testament to the enduring appeal and deep-rooted connections of the Harley-Davidson brand in America and marks another success for Performance Brokerage Services in dealership transactions, reinforcing their reputation as industry leaders.