#United States #Washington #American Legion #Army-Navy Game #PSA

The American Legion Launches New PSA for Historic Army-Navy Game

As part of its proud sponsorship of the 125th Army-Navy Football Game, set to take place on December 14, 2024, the American Legion has unveiled a dynamic new public service announcement (PSA). This initiative highlights their unwavering support for veterans, active-duty military personnel, and their families, solidifying their commitment as a major force within the veteran service organization sphere.

The American Legion is set to make history by being the first veterans service organization to be an Associate Level Sponsor in this eternal sporting battle known as America’s Game. The PSA not only connects the legacy of football with the essential theme of veteran support but also introduces a fresh narrative for an already beloved event.

In a statement about the PSA, former Army Green Beret Nate Boyer, who features in the advertisement, remarked, "This is not your grandfather's American Legion, and this is not your grandfather's football game advertisement." Boyer emphasized the shift in perception about how new generations of veterans engage with such public outreach, intertwining values of physical fitness, mental wellbeing, and active lifestyles. This humorous yet heartfelt ad is designed to resonate with a youthful audience while faithfully representing the American Legion's mission.

Central to this campaign is the American Legion's pivotal initiative, "Be the One," which aims to tackle the rising issue of veteran suicide. By raising critical awareness around mental health, fostering a spirit of camaraderie, and providing free suicide prevention training, the American Legion seeks to ensure that veterans and service members alike receive the support they rightfully deserve.

Furthermore, the efforts encapsulated within this PSA are not only about addressing the issue of suicide but also about creating a culture where mental health is openly discussed and prioritized. The organization understands the significance of community and companionship in mitigating the challenges faced by veterans and their families.

To watch the newly released PSA, interested individuals can click here.

Founded shortly after World War I, the American Legion has grown to become the largest wartime veterans service organization in the United States, embodying the spirit of its nearly 1.6 million members across approximately 12,000 local posts. The Legion is dedicated to advocating for patriotism and ensuring the ongoing welfare of servicemen and women, their families, and the community at large.

As for the Army-Navy Game itself, this time-honored tradition boasts a rich heritage, dating back to 1890. It is annually contested by the U.S. Military Academy at West Point and the U.S. Naval Academy, drawing in fans from all walks of life — sports enthusiasts, alumni, and families and friends of those who serve. Scheduled for broadcast on CBS on December 14, 3 p.m. ET, the excitement surrounding this game transcends sports; it is a testament to American values, determination, and national pride.

In summary, with the unveiling of this new PSA, the American Legion not only champions the cause of veterans but also invites all Americans to embrace the significant roles that these brave men and women play in the fabric of our nation. Supporting initiatives like "Be the One" serves as a reminder that together, we can create a more understanding and supportive environment for those who have served and continue to serve our great country.